Power Digital Marketing
B2B • B2C • Marketing
Power Digital Marketing is a tech-enabled growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. The company provides a comprehensive suite of digital marketing services, including strategic consulting, creative campaigns, data intelligence, media planning, and more to ignite every phase of the customer journey. Power Digital Marketing focuses on delivering business impact through transparency, data-driven strategies, and advanced technologies, helping brands achieve sustained growth and competitive advantage in a hyper-competitive market.
Paid Media Strategist
September 24
Power Digital Marketing
B2B • B2C • Marketing
Power Digital Marketing is a tech-enabled growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. The company provides a comprehensive suite of digital marketing services, including strategic consulting, creative campaigns, data intelligence, media planning, and more to ignite every phase of the customer journey. Power Digital Marketing focuses on delivering business impact through transparency, data-driven strategies, and advanced technologies, helping brands achieve sustained growth and competitive advantage in a hyper-competitive market.
📋 Description
• Own execution, performance, and growth of cross-channel paid media for enterprise B2B clients • Manage paid search campaigns for enterprise-level clients including daily optimizations and high-level strategy changes • Provide analysis, insights, and action plans tying campaign performance to business impact and client KPIs (e.g., Salesforce, HubSpot) • Own strategy, reporting, optimizations, client communication, and execution of campaign creation and management • Collaborate with Client Services team and sometimes support Specialists • Participate in weekly department scrums and training sessions and contribute to training material development • Utilize AI technologies and Power Digital's Nova ecosystem to enhance processes and campaign performance • Continuously seek improvements and employ outsourcing resources where appropriate
🎯 Requirements
• 3-4 years of digital marketing experience; 2+ years in agency setting • Experience in ABM-specific DSPs and supporting platforms (Demandbase, 6Sense, Terminus, etc.) • Deep understanding of intent data from multiple platforms and how to integrate into channel strategies • Minimum 3 years of hands-on experience with Paid Media channels • Experience with campaign development and optimization (bid optimization, keyword research, ad copy development) on large, enterprise-level accounts • Experience with complex client org structures (multi-brand, multi-product, long sales cycle) within B2B ecommerce, hybrid, and sales-led organizations • Significant campaign management experience in LinkedIn, Performance Max, Bing Ads, and ABM DSPs (Demandbase, 6Sense, Terminus) • Additional significant campaign management experience in at least 3 of: YouTube Ads, Meta, Display Advertising, Local campaigns, Content Syndication • Proficiency in Google/Microsoft Office Suite(s) • Proficiency in Google Analytics • Expert knowledge of funnel marketing and paid media’s place in the marketing funnel • Strong ability to formulate meaningful insights from marketing data and tell the story • Exceptional client communication and ability to handle difficult conversations and roadblocks
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