Paid Media Strategist

October 9

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Power Digital Marketing

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B2B • B2C • Marketing

Power Digital Marketing is a tech-enabled growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. The company provides a comprehensive suite of digital marketing services, including strategic consulting, creative campaigns, data intelligence, media planning, and more to ignite every phase of the customer journey. Power Digital Marketing focuses on delivering business impact through transparency, data-driven strategies, and advanced technologies, helping brands achieve sustained growth and competitive advantage in a hyper-competitive market.

501 - 1000 employees

🤝 B2B

👥 B2C

📋 Description

• Manage paid search campaigns for Enterprise level clients, including daily optimizations and high-level strategy changes • Provide intelligent analysis, insights, interpretation, and action plans based on both campaign performance data and data from client-specific source of truth KPIs (e.g. Salesforce, Hubspot, etc.) to successfully tie performance to business impact • Participate and engage in weekly department scrums and training sessions to further channel knowledge • Continuously seek to improve campaign performance against client goals • Maintain frequent and excellent communication both on internal agency teams and externally with assigned clients • Seek to utilize available AI and outsource resources to assist in workflow wherever possible • Participate in the development process for new department training materials • Employ AI technologies to enhance and optimize business processes • Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

🎯 Requirements

• 3-4 years of digital marketing experience. 2+ years in agency setting • Experience in ABM-specific DSPs and supporting platforms, such as Demandbase, 6Sense, Terminus, etc. • Deep understanding of intent data from multiple platforms & how to integrate into overarching channel strategies • Minimum 3 years of hands-on experience with Paid Media Channels • Specifically having experience with campaign development and optimization processes such as bid optimization, keyword research, ad copy development on large, enterprise-level accounts • Experience with complex client org structures (multi-brand, multi-product, long sales cycle) within B2B ecommerce, hybrid, and sales-led organizations • Significant campaign management experience in each of the following additional campaign types: • LinkedIn • Performance Max • Bing Ads • ABM DSPs: Demandbase, 6Sense, Terminus, etc. • Additional significant campaign management experience in at least 3 of the following additional campaign types: • YouTube Ads • Meta • Display Advertising • Local campaigns • Content Syndication • Proficiency in Google/Microsoft Office Suite(s) • Proficiency in Google Analytics • Expert knowledge of funnel marketing and paid media’s place in the marketing funnel • Strong ability to formulate meaningful insights from marketing data, going beyond the stat and telling the story.

🏖️ Benefits

• Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. • We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. • Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. • All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.