Paid Media Strategist

September 24

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Power Digital Marketing

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B2B • B2C • Marketing

Power Digital Marketing is a tech-enabled growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. The company provides a comprehensive suite of digital marketing services, including strategic consulting, creative campaigns, data intelligence, media planning, and more to ignite every phase of the customer journey. Power Digital Marketing focuses on delivering business impact through transparency, data-driven strategies, and advanced technologies, helping brands achieve sustained growth and competitive advantage in a hyper-competitive market.

501 - 1000 employees

🤝 B2B

👥 B2C

📋 Description

• Own execution, performance, and growth of cross-channel marketing services within assigned book of business • Service complex, enterprise-level accounts with mastery over Paid Media advertising within the B2B marketing space • Work under pressure and navigate probing client questions, difficult conversations, roadblocks, and account issues • Understand B2B GTM strategies, cross-channel strategy, and how Paid Media impacts the broader media mix • Tie efforts to clients’ business goals and communicate effectively with Executives • Own strategy, reporting, optimizations, client communication, and execution of all aspects of campaign creation and management • Manage paid search campaigns for Enterprise level clients, including daily optimizations and high-level strategy changes • Provide intelligent analysis, insights, interpretation, and action plans based on campaign performance data and client-specific source of truth KPIs (e.g. Salesforce, Hubspot) • Participate in weekly department scrums and training sessions and contribute to development of new department training materials • Continuously seek to improve campaign performance against client goals • Maintain frequent and excellent communication both internally and externally with assigned clients • Utilize AI and outsource resources to assist in workflow and employ AI technologies to enhance and optimize business processes • Utilize and leverage Power Digital's Nova ecosystem as it relates to the department

🎯 Requirements

• 3-4 years of digital marketing experience. 2+ years in agency setting • Experience in ABM-specific DSPs and supporting platforms, such as Demandbase, 6Sense, Terminus, etc. • Deep understanding of intent data from multiple platforms & how to integrate into overarching channel strategies • Minimum 3 years of hands-on experience with Paid Media Channels • Specifically having experience with campaign development and optimization processes such as bid optimization, keyword research, ad copy development on large, enterprise-level accounts • Experience with complex client org structures (multi-brand, multi-product, long sales cycle) within B2B ecommerce, hybrid, and sales-led organizations • Significant campaign management experience in each of the following additional campaign types: LinkedIn; Performance Max; Bing Ads; ABM DSPs: Demandbase, 6Sense, Terminus, etc. • Additional significant campaign management experience in at least 3 of the following additional campaign types: YouTube Ads; Meta; Display Advertising; Local campaigns; Content Syndication • Proficiency in Google/Microsoft Office Suite(s) • Proficiency in Google Analytics • Expert knowledge of funnel marketing and paid media’s place in the marketing funnel • Strong ability to formulate meaningful insights from marketing data, going beyond the stat and telling the story