Paid Media Strategist

September 24

Apply Now

Receive Emails with Similar Jobs

Power Digital Marketing

WebsiteLinkedInAll Job Openings

B2B • B2C • Marketing

Power Digital Marketing is a tech-enabled growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. The company provides a comprehensive suite of digital marketing services, including strategic consulting, creative campaigns, data intelligence, media planning, and more to ignite every phase of the customer journey. Power Digital Marketing focuses on delivering business impact through transparency, data-driven strategies, and advanced technologies, helping brands achieve sustained growth and competitive advantage in a hyper-competitive market.

501 - 1000 employees

🤝 B2B

👥 B2C

📋 Description

• Own execution, performance, and growth of cross-channel paid marketing services for a book of enterprise-level B2B clients • Manage paid search campaigns including daily optimizations and high-level strategy changes • Provide analysis, insights, interpretation, and action plans from campaign data and client-specific KPIs (e.g., Salesforce, HubSpot) to tie performance to business impact • Collaborate with Client Services and cross-channel teams; communicate effectively with clients and executives • Create and execute campaign creation and management, reporting, and optimizations (sometimes with Specialist support) • Continuously seek to improve campaign performance and employ AI and outsource resources to enhance workflows • Participate in weekly department scrums, training sessions, and development of new department training materials • Utilize Power Digital's Nova ecosystem and employ AI technologies to optimize business processes

🎯 Requirements

• 3-4 years of digital marketing experience. 2+ years in agency setting • Experience in ABM-specific DSPs and supporting platforms, such as Demandbase, 6Sense, Terminus, etc. • Deep understanding of intent data from multiple platforms & how to integrate into overarching channel strategies • Minimum 3 years of hands-on experience with Paid Media Channels • Specifically having experience with campaign development and optimization processes such as bid optimization, keyword research, ad copy development on large, enterprise-level accounts • Experience with complex client org structures (multi-brand, multi-product, long sales cycle) within B2B ecommerce, hybrid, and sales-led organizations • Significant campaign management experience in each of the following: LinkedIn; Performance Max; Bing Ads; ABM DSPs (Demandbase, 6Sense, Terminus, etc.) • Additional significant campaign management experience in at least 3 of the following: YouTube Ads; Meta; Display Advertising; Local campaigns; Content Syndication • Proficiency in Google/Microsoft Office Suite(s) • Proficiency in Google Analytics • Expert knowledge of funnel marketing and paid media’s place in the marketing funnel • Strong ability to formulate meaningful insights from marketing data, going beyond the stat and telling the story