Paid Social Strategist

July 29

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Power Digital Marketing

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B2B • B2C • Marketing

Power Digital Marketing is a tech-enabled growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. The company provides a comprehensive suite of digital marketing services, including strategic consulting, creative campaigns, data intelligence, media planning, and more to ignite every phase of the customer journey. Power Digital Marketing focuses on delivering business impact through transparency, data-driven strategies, and advanced technologies, helping brands achieve sustained growth and competitive advantage in a hyper-competitive market.

501 - 1000 employees

🤝 B2B

👥 B2C

📋 Description

•We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. •Proficiency in spoken and written English at an advanced level is required for this role. •We’re looking for a creative and energetic full-time Paid Social Strategist to join our team with a passion for performance marketing and team management. •Experience in TikTok and Meta Ads platforms is a must! •Paid Social Strategist is responsible for the performance, strategy, growth and execution from A-Z of paid social accounts. •You will lead and execute upon a paid social strategy that helps reach a business' overarching goals and work closely to optimize strategies for our TikTok clients. •You will work closely with the team and our clients making sure we are hitting or surpassing monthly performance goals, as well as collaborating with the creative, organic, and influencer/partnerships teams to ensure we are best-in-class across the channel •Full ownership and execution of performance marketing via paid social platforms. •Excellent marketing and business strategy acumen. •Ownership of performance reporting and strategy communication. •Operating as an effective member of the team for both department and account teams. •Employ AI technologies to enhance and optimize business processes. •Utilize and leverage Power Digital's Nova ecosystem as it relates to your department.

🎯 Requirements

•1-2 years of digital marketing; Agency experience a plus •1+ years of experience with Direct Response marketing specifically in E-Commerce; Lead Gen and B2B a plus •1+ years experience with Meta Ads and TikTok ads for direct response campaigns; additional platforms a plus (LinkedIn Ads, Pinterest Ads, etc) •1+ years experience leading paid social strategy for direct response marketing efforts •1+ years experience with Google Analytics, Shopify; other technical platforms a plus •1 year experience client facing and handling communications •Excellent Excel skills with clear understanding of advanced Excel features •Excellent data analytics skills