Programmatic Media Strategist

🔥 27 minutes ago

🌐 Colombia, Argentina, +1 more countries – Remote

🇨🇴 Colombia – Remote 🇦🇷 Argentina – Remote 🇧🇷 Brazil – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

👻 Ghost score 15%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Power Digital Marketing

WebsiteLinkedInAll Job Openings

501 - 1000 employees

💼 Consulting

👥 B2C

📣 Marketing

Consulting • B2C • Marketing

Power Digital Marketing is a tech-enabled growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. The company provides a comprehensive suite of digital marketing services, including strategic consulting, creative campaigns, data intelligence, media planning, and more to ignite every phase of the customer journey. Power Digital Marketing focuses on delivering business impact through transparency, data-driven strategies, and advanced technologies, helping brands achieve sustained growth and competitive advantage in a hyper-competitive market.

📋 Description

• Own execution, performance, and growth of programmatic media within the assigned book of business • Tie programmatic efforts to clients’ broader business goals • Collaborate with account leadership to develop and evolve programmatic strategy within the broader media mix • Own reporting, campaign optimizations, client communication, and execution of programmatic media activations • Work with specialists, planning teams, marketing sciences, and account teams to develop and execute strategies • Create and onboard programmatic accounts and campaigns within self-serve DSPs • Manage campaigns across mobile, display, video, CTV, DOOH, and audio channels • Identify audience and data partners for addressable campaigns • Curate and negotiate media inventory with priority vendors and networks • Lead programmatic client communications as subject matter expert • Monitor account pacing documentation, accounting requirements, and deliverable tracking • Collaborate with marketing and analytics teams to integrate reporting APIs and ingest daily campaign data • Monitor campaign KPIs through reporting tools • Deliver weekly campaign insights and analysis to the lead strategist • Own department operations such as trafficking, pixel creation, and A/B test setup • Employ AI technologies to enhance and optimize business processes • Use Power Digital’s Nova ecosystem for departmental work • Manage a range of 7–8 accounts, maintain below 10% client churn, meet client spend thresholds and performance benchmarks, and complete 100% of client deliverables

🎯 Requirements

• Advanced proficiency in spoken and written English is required • In-depth knowledge and hands-on experience with programmatic advertising platforms, DSPs, SSPs, and ad exchanges • Proficiency in data analysis and interpreting campaign performance metrics • Ability to optimize campaigns and make data-driven decisions • Understanding of digital marketing principles across mobile, display, video, OTT, CTV, and audio • Proficiency in ad creative best practices, including formats, specifications, and messaging • Knowledge of audience targeting techniques, including demographics, behavioral targeting, and retargeting • Excellent communication, collaboration, and organizational skills • Strong attention to detail in setting up, monitoring, and managing programmatic campaigns • Familiarity with ad servers, ad verification tools, and ad trafficking systems

🏖️ Benefits

• Equal Opportunity Employer • Diversity and inclusion-focused workplace • AI-enabled tools and technology ecosystem (Omega, Iris, Nova)