Senior Copywriter

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Power Digital Marketing

WebsiteLinkedInAll Job Openings

501 - 1000 employees

💼 Consulting

👥 B2C

📣 Marketing

Consulting • B2C • Marketing

Power Digital Marketing is a tech-enabled growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. The company provides a comprehensive suite of digital marketing services, including strategic consulting, creative campaigns, data intelligence, media planning, and more to ignite every phase of the customer journey. Power Digital Marketing focuses on delivering business impact through transparency, data-driven strategies, and advanced technologies, helping brands achieve sustained growth and competitive advantage in a hyper-competitive market.

📋 Description

• Craft compelling, results-driven messaging for paid media and paid social media advertising • Write hooks, scripts, headlines, and short-form ad copy for Meta, TikTok, YouTube, and Instagram • Produce genuinely different copy directions, emotional registers, angles, and hypotheses per brief • Work from testable, hypothesis-driven creative briefs • Read performance data and revise copy based on metrics such as hook hold rate, CTR, and conversion • Contribute to campaign platform development with creative strategists and Creative Directors • Revise copy quickly based on client, data, and brief feedback • Deliver 3–5 distinct copy directions per brief or 8–12 testable directions per account per month • Deliver first-pass copy within 2–3 business days and priority revisions within 24–48 hours • Maintain first-pass quality so 70–80% of deliverables need no more than one minor revision round

🎯 Requirements

• Advanced proficiency in spoken and written English required • 3+ years writing performance creative in a paid media/paid social environment • 3+ years of agency experience • Deep fluency with Meta, TikTok, YouTube, and Instagram platforms • Familiarity with hypothesis-driven creative briefs • Ability to write across luxury skincare, supplements, and B2B SaaS brand voices • Proficiency using AI tools to produce better work faster • Bachelor's degree or equivalent experience that demonstrates the above • Script writing for direct response video, specifically hook-to-offer video ad structure, is a strong plus • DTC, CPG, beauty, fashion, health, or consumer services brand experience is a strong plus • Experience interpreting creative performance data alongside media teams is a strong plus

🏖️ Benefits

• Base salary paid in USD + commission opportunities • Unlimited Time Off available on day one • Fully flex work environment: full-remote, in-office, or hybrid • Healthcare stipend: $50/month to support your healthcare or insurance costs • National Holidays + 2 Mental Health Recharge Days per year • Unlimited opportunities for growth & leadership within a rapidly growing firm • Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s) • Quarterly awards including prize money and recognition for outstanding performance • Opportunities to be involved in company DEI initiatives