Senior Paid Search Strategist

September 14

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Power Digital Marketing

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B2B • B2C • Marketing

Power Digital Marketing is a tech-enabled growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. The company provides a comprehensive suite of digital marketing services, including strategic consulting, creative campaigns, data intelligence, media planning, and more to ignite every phase of the customer journey. Power Digital Marketing focuses on delivering business impact through transparency, data-driven strategies, and advanced technologies, helping brands achieve sustained growth and competitive advantage in a hyper-competitive market.

501 - 1000 employees

🤝 B2B

👥 B2C

📋 Description

• Own execution, performance, and growth of Paid Search service within assigned book of business • Service complex, enterprise-level accounts with daily optimizations, campaign creation, and high-level strategy ownership • Provide intelligent analysis, interpretation, and action plans based on campaign performance data and client-specific sources (e.g., GA, Shopify) • Participate in weekly department scrums and training sessions and assist in developing department training materials • Maintain frequent and excellent communication internally and externally with assigned clients • Seek to utilize AI and outsource resources to assist workflow and employ AI technologies to enhance business processes • Utilize and leverage Power Digital's Nova ecosystem as it relates to the department • Continuously seek to improve campaign performance against client goals

🎯 Requirements

• Ideally 3-4 years of digital marketing experience • 2+ years in an agency setting • Minimum 2+ years of hands-on experience with Search Engine Marketing: campaign development, bid optimization, keyword research, ad copy development on large, enterprise-level accounts • Significant campaign management experience in 3 or more of the following: Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns, Bing Ads • Proficiency in Google/Microsoft Office Suite(s) • Proficiency in Google Analytics • Expert knowledge of funnel marketing and paid media’s place in the marketing funnel • Strong ability to formulate meaningful insights from marketing data, going beyond the stat and telling the story • Proficiency in spoken and written English at an advanced level