Senior Programmatic Strategist

🔥 0 minutes ago

🌐 Argentina, Brazil, +2 more countries – Remote

🇦🇷 Argentina – Remote 🇧🇷 Brazil – Remote 🇨🇴 Colombia – Remote 🇲🇽 Mexico – Remote

⏰ Full Time

🟠 Senior

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Power Digital Marketing

WebsiteLinkedInAll Job Openings

501 - 1000 employees

💼 Consulting

👥 B2C

📣 Marketing

Consulting • B2C • Marketing

Power Digital Marketing is a tech-enabled growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. The company provides a comprehensive suite of digital marketing services, including strategic consulting, creative campaigns, data intelligence, media planning, and more to ignite every phase of the customer journey. Power Digital Marketing focuses on delivering business impact through transparency, data-driven strategies, and advanced technologies, helping brands achieve sustained growth and competitive advantage in a hyper-competitive market.

📋 Description

• Own the execution, performance, and growth of programmatic marketing services for complex enterprise accounts • Own reporting, campaign optimizations, client communication, programmatic deliverables, and workflow • Provide ongoing insights and forward-thinking programmatic strategy to clients • Lead strategic collaboration with specialists, planning teams, marketing sciences, and account teams • Shape overall programmatic direction and align strategies with organizational goals and industry best practices • Design and implement programmatic campaigns across mobile, display, video, CTV, DOOH, and audio • Oversee onboarding of programmatic accounts and campaigns within DSPs • Identify audience segments and establish data partnerships to improve targeting • Build relationships and negotiate with media vendors and networks • Serve as the primary programmatic communications contact, subject matter expert, and client advisor • Provide strategic guidance and consultation based on clients’ businesses and industries • Integrate reporting APIs and optimize campaign performance through data-driven insights • Implement data integration strategies • Analyze campaign performance and monitor KPIs using advanced reporting tools • Deliver campaign insights and analysis to senior stakeholders • Support measurement methodologies and strategic recommendations • Employ AI technologies to enhance and optimize business processes • Use Power Digital’s Nova ecosystem within the department • Meet KPIs including client churn below 10%, management of 7–8 enterprise-focused accounts, spend thresholds, performance benchmarks, and 100% completion of client deliverables

🎯 Requirements

• Advanced spoken and written English proficiency required • 4+ years of direct experience managing cross-channel performance marketing campaigns for e-commerce, B2B, and B2C lead-generation companies • Strong business acumen and ability to translate quantitative data into actionable business insights and recommendations • Understanding of digital marketing principles and strategies across mobile, display, video, OTT, CTV, and audio • Knowledge of ad creative best practices, including ad formats, specifications, and messaging across platforms • Proficiency in audience targeting techniques, including demographics, behavioral targeting, and retargeting within programmatic platforms • Excellent communication, collaboration, and organizational skills • Strong attention to detail in programmatic campaign setup, monitoring, and management • Expertise in ad tech tools and platforms, including ad servers, ad verification tools, and ad trafficking systems • Experience managing multiple projects from start to finish • Track record of building working relationships and influencing key decision makers

🏖️ Benefits

• Equal Opportunity Employer • People-first culture valuing diversity, inclusion, and varied backgrounds and experiences • No application, processing, or training fee at any stage of recruitment or hiring