Lifecycle Marketing Manager

🕒 April 21

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PracticeTek

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2020

⚕️ Healthcare Insurance

☁️ SaaS

🤝 B2B

Healthcare Insurance • SaaS • B2B

PracticeTek is an innovative software and services company revolutionizing healthcare practices by delivering solutions that foster exceptional patient experiences and simplify the business operations of clinicians. The company empowers the growth of healthcare clinics across various specialties including dental, orthodontics, optometry, chiropractic, physical therapy, dermatology, and medical spas. With a focus on healthcare SaaS, PracticeTek collaborates with healthcare providers to help them scale efficiently and enhance the quality of care delivered to patients.

📋 Description

• Lead out on the development of the comprehensive email strategy for every stage of the funnel, with an emphasis on driving conversions. • Create and manage triggered and personalized campaign flows. • Write compelling email copy that resonates with target audiences and drives desired actions. • Edit and refine copy received from other team members. • Utilize data-driven insights to segment email lists and tailor campaigns to different audience segments, maximizing relevance and engagement. • Work across teams and stakeholders to plan, create, and launch email campaigns, including promotional, transactional and triggered emails, ensuring alignment with overall marketing objectives and brand voice. • Oversee the growth and maintenance of email lists, ensuring compliance with data protection regulations and best practices for list hygiene. • Monitor and analyze full-funnel email campaign performance, including open rates, click-through rates, conversion rates, and overall ROI. • Design and implement robust A/B testing to experiment with different email elements to improve campaign performance and identify best practices. • Develop and optimize processes to ensure effective production schedule and timely deployment of emails. • Ensure PracticeTek is operating at the forefront of email and automation advances in technology, tools, and best practices.

🎯 Requirements

• Bachelor's degree in marketing or a related discipline • 3-5 years of experience in lifecycle marketing • HubSpot certification • Excellent project management and organizational skills, with a proven ability to juggle multiple projects and manage competing priorities and tight deadlines. • Strong interpersonal skills, including the ability to interact with leaders and highly intellectual thinkers. • B2B SaaS experience is preferred • Salesforce experience is a plus • Asana Project Management experience is a plus

🏖️ Benefits

• Comprehensive health, dental, and vision coverage options • Wellness benefits that support lifestyle, behavioral health, and overall wellbeing • Flexible paid time off, sick time, and 10 company-paid holidays • 401(k) plan with company match to help you build your future • Culture Committee driving initiatives that spark connection, fun, and belonging • A workplace powered by innovation, collaboration, and energy every day