Business & Competitive Intelligence Analyst

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Logo of Precision Medicine Group

Precision Medicine Group

1001 - 5000 employees

Founded 2012

🧬 Biotechnology

⚕️ Healthcare Insurance

💊 Pharmaceuticals

💰 $35.2M Venture Round on 2021-03

Biotechnology • Healthcare Insurance • Pharmaceuticals

Precision Medicine Group is a global team of experts that specializes in precision medicine, which combines advanced lab sciences, translational informatics, regulatory affairs, payer insights, and marketing communications. The company focuses on overcoming product development and commercialization challenges for pharmaceutical and life sciences clients. Their services include biomarker-driven research and development, as well as commercialization support for life science organizations from launch to product maturity. Precision Medicine Group operates through two main arms: Precision for Medicine and Precision AQ, specializing in clinical and commercial solutions respectively.

📋 Description

• The Analyst, Business and Competitive Intelligence is responsible for the identification, information gathering, planning and coordinating of sales-based communication activities for a selection of designated accounts and contacts to effectively support business growth. • Ultimately sourcing new sales opportunities for the Business Development team through inbound lead qualification and outbound prospecting inclusive of Clinical Solutions, Labs and Biospecimens. • Periodically liaises directly with the Business Development team to identify specific companies of interest for continued nurtured outreach and meeting/RFP provision. • Analyzes competitive environment to help make recommendations • Develops an annual outreach plan (reviewed monthly with LM and Business Development team) focused on securing new and repeat business from current and prospective biotech and pharmaceutical companies based on the analysis of: • Social media (business news review, financial news, new lead identification, …) • Competitive intelligence / business strategy (reviewing competitors’ website, conferences, communication/marketing activities) • Decision makers and influencers within the identified company • Undertakes research and analysis of Precision’s markets, competition, product mix, and specified product markets • Works closely with the Marketing teams to coordinate appropriate collateral provision to support the sales efforts of the company • Responsible for updating appropriate systems (Customer Relationship Management, Sales Enablement platforms etc.) in a timely manner to ensure high standards of data integrity and for generating accurate weekly/monthly activity reports • Provides regular feedback to the LM, and Business Development leadership on the positioning of the company regarding pricing, competitiveness, and market conditions

🎯 Requirements

• Bachelor’s degree in a marketing/communication/science or business-related discipline/or equivalent experience in a marketing/communication/business development/sales environment • Possesses a keen understanding of the CRO and Specialty Labs market and the role that Precision plays in that environment • Minimum 6 months experience within the product/service sales lifecycle inclusive of client identification and prospecting • Direct B2B sales experience in service industry • Reads, writes, speaks fluently, and comprehends the English language • Drive and determination to succeed as well as meet and exceed targets and quotas • Must be adaptable, professional and motivated and understand the sales cycle

🏖️ Benefits

• Willingness to undertake domestic and international travel including overnight stays

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