Marketing Manager – Maternity Cover, 6+ Months FTC

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Estendio

WebsiteLinkedInAll Job Openings

11 - 50 employees

📚 Education

⚡ Productivity

☁️ SaaS

💰 Debt Financing on 2021-05

Education • Productivity • SaaS

Estendio is a company dedicated to helping individuals improve their public speaking skills with confidence. They offer Present Pal, an accessible communication support app that enables users to create easy-to-follow, accessible notes to guide them through their presentations. Utilizing Microsoft AI technology, Estendio is recognized for its innovative approach to overcoming stage fright and improving presentation delivery.

📋 Description

• Build and manage targeted institution lists using Apollo and LinkedIn Sales Navigator across our key US university market segments. • Own end-to-end outreach sequences in Lemlist - cold email, LinkedIn messaging, and voice campaigns - targeting CIOs and Academic Technology leads. • Write and continuously test outreach copy, subject lines, and sequences based on open and reply data. • Plan and run paid research sprints (Respondent, Prolific) with accessibility teams, instructional designers, and academic technology leads. • Develop messaging and content that positions Bifrost in the US higher education market -thought leadership on WCAG 2.1 AA compliance, digital accessibility, and course content. • Build case studies, ABM content, and sales enablement materials as commercial conversations progress. • Create supporting collateral for validation partnerships and capability reviews with target institutions. • Support with B2C marketing execution alongside our Senior Marketing Lead - content creation, paid advertising, SEO & GEO, growth, and social media management. • Manage Bifrost's marketing tools stack - Apollo, Lemlist, LinkedIn Sales Navigator, CRM. • Track and report on pipeline, conversion rates, and campaign performance. • Work closely with our Head of Commercial and Fractional CGO on priorities and strategy.

🎯 Requirements

• 3–5 years of marketing experience, ideally in SaaS, EdTech, or a mission-driven startup. • Solid B2B marketing experience - you've done cold outreach, demand generation, or B2B content and know how to write for senior business audiences. • Comfortable with B2C execution too - campaigns, content, growth, social. • Hands-on with marketing automation tools - Lemlist, HubSpot, Apollo, or similar. • Familiarity with LinkedIn Sales Navigator or equivalent prospecting tools. • Strong copywriter - you write differently for a CIO than for a consumer, and you know why that matters. • Comfortable when the brief changes mid-week because we learned something new. • Adaptable - you can shift focus when priorities change without losing execution quality. • Data-driven - you track what works, drop what doesn't, and iterate fast. • Resilient when experiments don't land - you'll run outreach sequences and campaigns that might not work. You treat failed experiments as useful data, adjust quickly, and don't let setbacks slow execution. • Collaborative - you work closely with commercial and product, not in isolation. • Curiosity about the user - you genuinely want to understand accessibility teams and what they need, not just execute.

🏖️ Benefits

• 9-day fortnight - every second Friday off. • Remote working - work from home, or a co-working space. • Flexibility - core hours flexi system so you can organise your day around what works for you. • EMI options - the hard work comes from everyone, so we want the whole team to share in the success. • Home working budget - £150 towards your home office set-up. • Tools and tech - MacBook as standard, plus whatever else you need to stay connected and do your best work. • Assistive technology - we mean what we say about accessibility, and we'll set you up with the tools you need. • Socials - quarterly in-person get-togethers with a team committed to making real impact through tech for good (and having a laugh along the way).