Primer
Education
Primer is a network of Microschools focused on providing K-8 students with an innovative, community-driven education experience. Located in Florida and Arizona, with plans to expand to additional states, Primer offers a personalized, student-centered approach to learning. It aims to ignite a love for learning in early grades and cultivate independent, purposeful learners in the middle grades. Primer is dedicated to accessibility and offers tuition assistance to make quality education available to all families. The organization empowers students to master fundamental skills in math and literacy while pursuing their unique passions through various projects, helping to prepare them for high school and beyond.
2 - 10 employees
📚 Education
Head of Growth
Job not on LinkedIn
October 9
Primer
Education
Primer is a network of Microschools focused on providing K-8 students with an innovative, community-driven education experience. Located in Florida and Arizona, with plans to expand to additional states, Primer offers a personalized, student-centered approach to learning. It aims to ignite a love for learning in early grades and cultivate independent, purposeful learners in the middle grades. Primer is dedicated to accessibility and offers tuition assistance to make quality education available to all families. The organization empowers students to master fundamental skills in math and literacy while pursuing their unique passions through various projects, helping to prepare them for high school and beyond.
2 - 10 employees
📚 Education
📋 Description
• Own and optimize the lead → MQL → SQL journey • Deliver a systematic, scalable funnel that improves admissions efficiency and marketing ROI • Define MQL criteria, lead scoring, and handoff rules to admissions • Build nurture drips, re-engagement flows, and A/B tested experiences across SMS, email, landing pages, and phone • Test new channels (referrals, content, community, partnerships), validate ROI, and hand off scalable ones to operations or future headcount • Analyze conversion performance, identify what drives intent and enrollment, and evolve attribution beyond “lead source = x” to multi-touch models • Deliver one cohesive funnel by collaborating with Admissions, Performance Marketing, and RevOps • Run campaigns yourself while managing agencies/vendors for specific channel execution
🎯 Requirements
• 8–10 years in growth/marketing in geo-constrained, high-ticket, or enrollment-driven industries • Hands-on operator comfortable in tools like Salesforce, Pardot, HubSpot, or similar • Deep expertise in funnel design, measurement, and optimization • Able to architect scalable workflows and automations • Thrives in rapid testing environments • Builds trust, aligns teams, and creates shared accountability around growth • Energized by the challenge of reimagining U.S. education • Nice to Have: Experience with enrollment funnels or referral/community-driven growth and familiarity with SQL, Python, or AI-driven analytics tools
🏖️ Benefits
• Health insurance • 401(k) matching • Flexible working hours • Paid time off
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