Marketing Operations Specialist

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Prime System Solutions

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2023

🤝 B2B

☁️ SaaS

🤖 Artificial Intelligence

B2B • SaaS • Artificial Intelligence

Prime System Solutions is a prominent IT service provider specializing in talent sourcing solutions, software development, and data analytics using Power BI. With over 15 years of experience in managing complex IT infrastructures, the company emphasizes customized solutions that enhance business capabilities and operational efficiency. By leveraging a global talent pool and advanced technology, Prime System Solutions is dedicated to driving innovation and helping clients achieve long-term success.

📋 Description

• Own day-to-day marketing operations in HubSpot as the primary platform, including campaign workflows, lead routing, segmentation, and reporting, with supporting CRM integrations. • Ensure HubSpot is properly configured, integrated, and optimized to support demand generation and account-based engagement. • Manage lead scoring, account scoring, lifecycle stages, source tracking, attribution, campaign taxonomy, and funnel definitions within HubSpot. • Maintain data hygiene, field governance, list management, and process documentation across HubSpot and connected systems. • Partner with Sales Operations and Revenue Operations to ensure clean handoffs between marketing, BDR/SDR, sales, and account management teams. • Help build and manage a model-driven, intent-data-led marketing motion, executed and tracked in HubSpot and supplemented by ZoomInfo and other data sources. • Identify high-fit, high-intent accounts based on ICP, firmographic, technographic, behavioral, and engagement data. • Support targeted campaign execution across priority segments, verticals, and account lists. • Work with demand generation and sales teams to turn intent signals into actionable plays, outreach motions, and pipeline opportunities. • Monitor performance of intent-driven campaigns and recommend improvements based on conversion trends. • Build dashboards and recurring reports that track performance across the full marketing funnel, including MQLs, MQAs, SAAs, SQAs, SQOs, pipeline, revenue, CAC, conversion rates, and campaign ROI. • Provide actionable insights to help leadership understand what is working, what is not, and where to invest. • Analyze campaign performance, lead quality, source attribution, funnel velocity, and conversion by segment, channel, and campaign. • Support weekly and monthly GTM reporting for marketing, sales, and executive leadership. • Use data to help shape marketing strategy, budget allocation, audience targeting, and campaign prioritization. • Create scalable processes for campaign setup, tracking, reporting, lead management, and sales follow-up. • Improve marketing-to-sales alignment through clear definitions, SLAs, routing rules, and feedback loops. • Partner with demand generation, sales, RevOps, and leadership to continuously improve funnel performance. • Identify operational gaps and recommend technology, process, or data improvements. • Help standardize reporting and create a single source of truth for marketing performance.

🎯 Requirements

• 3–5 years of hands-on HubSpot administration and management experience is required — this is the primary system of record for this role. • Demonstrated expertise configuring and optimizing HubSpot workflows, lead scoring, lifecycle stages, campaign taxonomy, attribution, and reporting/dashboards. • 3–5 years of professional experience in marketing operations, revenue operations, or demand generation operations. • Proven experience working with CRM systems and managing marketing-to-sales handoffs. • Strong understanding of lead management, lifecycle stages, attribution, campaign reporting, and funnel analytics. • Ability to build dashboards, reports, and executive-ready performance summaries. • Eligible to work in Pakistan.