Paid Media Associate

🕒 April 21

🐊 Florida, Hawaii, +2 more states – Remote

🐊 Florida – Remote 🌺 Hawaii – Remote 🏰 Missouri – Remote 🤠 Texas – Remote

💵 $70k - $80k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

📈 Performance Marketing

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Priorities USA

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2011

🤝 Non-profit

🌍 Social Impact

Non-profit • Social Impact

Priorities USA is an organization committed to building progressive power and engaging voters in the democratic process. The company runs large-scale digital voter mobilization and persuasion campaigns, focusing on key battleground states. They invest in research and data, provide training and tools to amplify progressive movements, and partner with allies to employ innovative digital strategies. Priorities USA aims to protect voting rights, support progressive partners, and activate voters to participate actively in democracy. They emphasize digital talent development and the importance of diverse voter engagement, particularly in preparation for elections like Victory in 2024.

📋 Description

• Ad buy prep. Work with the Senior Paid Media Manager to ensure that campaigns are ready for launch. This means supporting processes like political verification/disclaimer set up, pixel placement, ad sourcing/tracking, finalized creative delivery, Q/A processes, audience onboarding, and other logistics required to ensure timely and efficient program launches. This is detail-oriented, high-volume work where catching small errors before launch makes a big difference. • Ad buy execution. Traffic ads and tags to self-serve platforms (Facebook, Google Ads, The Trade Desk, CM360, etc.) expertly, efficiently, and accurately. You will be responsible for making sure all campaigns are set up in a way that is aligned with best practices and approved media plans. You'll develop fluency across multiple platforms and ad serving tools, and will be responsible for executing a large volume of trafficking tasks with consistency and precision. • Reporting. Work with data and analytics staff to access data related to performance of live campaigns. Work with the Senior Paid Media Manager to develop program insights. Develop comfort pulling and interpreting campaign data in Excel and Google Sheets to surface performance insights and optimizations. • Collaboration and communication. Clearly communicate program updates to the Senior Paid Media Manager and the Paid Media Director. Proactively flag campaign issues, anticipate needs before they become blockers, and bring forward new ideas to improve team workflows. • Flexibility. Maintain a level of flexibility in the specific expectations of this job as the Priorities program takes clearer shape.

🎯 Requirements

• At least 1 cycle or 1-2 years of experience working within a paid media planning and buying team OR experience on a campaign or with a political organization, focused on persuasion and mobilization oriented paid media programs is preferred • Comfort working with numbers and data (Excel and Google Sheets); ability to look at a spreadsheet and identify trends or anomalies, or eagerness to develop that skill • Strong attention to detail and organizational/project management skills; ability to oversee multiple projects simultaneously • Strong problem solving skills and interpersonal skills; ability to respond to crises calmly and with poise • A detailed and curious understanding of the media landscape, including the desire to stay up to date on changes to policies both in the broader media space and political space • Demonstrates a proactive work style, anticipates what's coming up, works through obstacles independently, and isn't afraid to ask questions or raise new ideas. • Preferred Qualifications • Knowledge and experience working in key self-serve advertising platforms (Facebook, Google Ads, Snapchat, etc.) and at least 1 DSP (The Trade Desk, DV360, etc.) • Experience working with ad serving technology like CM360 is a plus.

🏖️ Benefits

• 100% of health care premium covered for the employee and 75% for dependents • 401K retirement plan with up to 4% employer match • paid holidays • flexible PTO • cybersecurity protection benefits