SEO & PPC Campaign Strategist

🕒 April 20

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Focus Digital

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2018

🤝 B2B

🛍️ eCommerce

🤖 Artificial Intelligence

B2B • eCommerce • Artificial Intelligence

<Focus Digital> is a digital marketing and SEO agency that specializes in delivering SEO, Google Ads, content strategy, and lead generation services for small and growing businesses. The firm emphasizes realistic KPIs (qualified leads), long-term SEO strategies combined with short-term paid advertising for immediate results, and industry-specific campaigns across healthcare, home services, e-commerce, and technology sectors. They provide case studies, SEO training, and use tools including ChatGPT for ad creation and lead-nurturing workflows.

📋 Description

• Serve as the primary point of contact for assigned client accounts, building strong relationships and ensuring client satisfaction • Conduct regular client calls and meetings to present progress, explain strategy rationale, and gather feedback • Translate complex SEO and PPC data and strategies into clear, understandable business insights for clients • Create and present monthly and quarterly performance reports, focusing on ROI and business impact • Collaborate with internal strategists to develop comprehensive SEO and PPC strategies for client accounts • Manage client expectations by setting realistic timelines and ROI projections aligned with our agency methodology • Review campaign performance and strategies developed by our execution teams to ensure quality and alignment with client goals • Facilitate communication between technical teams and clients to ensure smooth project delivery • Provide strategic recommendations for campaign improvements and expansion opportunities • Stay current with SEO and PPC best practices to provide informed strategic guidance to clients

🎯 Requirements

• 3+ years of experience in digital marketing account management, with strong knowledge of SEO and PPC principles • Proven track record of managing client relationships and delivering results that meet business objectives • Deep understanding of SEO strategy, keyword research, content planning, and technical optimization concepts • Strong knowledge of PPC campaign strategy, audience targeting, and performance optimization • Ability to analyze and interpret campaign data to provide strategic insights • Understanding of integrated marketing approaches combining SEO, PPC, content, and email marketing • Exceptional verbal and written communication skills with ability to explain complex digital marketing concepts to non-technical clients • Strong analytical and problem-solving skills with ability to connect data to business outcomes • Experience presenting to C-level executives and decision makers • Experience working with small to medium-sized businesses across various industries • Background in consulting or client-facing roles in digital marketing agencies • Familiarity with marketing analytics platforms (Google Analytics, Google Data Studio, etc.)

🏖️ Benefits

• Salary of $90,000 - $105,000, depending on experience, yearly bonus based on client retention • Health, Vision, Dental Insurance • 2 Weeks of PTO, Typical Bonus PTO Between Christmas and New Years • 401(k) with 4% Match • Fully Remote