Demand Generation Specialist

🕒 April 17

🇺🇸 United States – Remote

💵 $67.1k - $100k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

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SharkNinja

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1994

💰 Private Equity Round on 2017-08

Consumer Goods • Home Products

SharkNinja is a consumer problem-solving company that focuses on creating products that positively impact people's lives in their homes. Known for their innovation and commitment to quality, SharkNinja produces a range of products under the Shark® and Ninja® brands, including home appliances and beauty tech. The company emphasizes sustainability through initiatives like the circular economy and responsible sourcing, and actively promotes diversity, equity, and inclusion. SharkNinja partners with celebrities like David Beckham and collaborates with popular franchises, such as Universal Pictures’ Wicked, to enhance their market presence. With a focus on community engagement and ethical business practices, the company continues to expand its global reach.

📋 Description

• In the role of Demand Generation Specialist, you will be at the center of elevating Shark Ninja’s Amazon marketing efforts to the next level. • The role will be responsible for supporting the development and delivery of integrated media campaigns that create brand awareness, drive consumer engagement, and maximize commercial impact within the US business unit. • You should have experience in Amazon Sponsored Advertising & DSP, have a strong understanding of Amazon Marketing Cloud, and come with a proven track record of success in managing large complex budgets and item catalogs. • You will be responsible for contributing to the strategy and execution of on-platform and off-platform paid media through collaborating with external agency partners to achieve marketing objectives. • You will stay ahead of trends to ensure the brand deploys best-in-class media campaigns that mirror the values of innovation, relentlessness, and creativity. • Monitor media performance and make adjustments to ensure the success of advertising campaigns.

🎯 Requirements

• Minimum 2-3 years of hands-on keys experience managing Amazon sponsored ads and DSP • Demonstrated success in managing large budgets and complex item catalogues within the consumer goods industry. • Experience working with third party platforms such as Skai or Pacvue • Experience with non-amazon retail media such as search, programmatic, social, etc is a plus • 4-year degree in relevant field. • Strong analytical skills and ability to interpret data to drive strategic decision-making. • Familiarity with future technologies, such as Amazon Marketing Stream, Amazon Marketing Cloud, and AI, is desirable. • Excellent communication and organizational skills with a methodological approach to work. • Experience managing external agency relationships and collaborating with cross-functional teams. • Results-oriented mindset with a focus on achieving performance marketing objectives, incremental return on ad spend, and new customer acquisition.

🏖️ Benefits

• medical insurance • dental insurance • vision insurance • flexible spending accounts • health savings accounts (HSA) with company contribution • 401(k) retirement plan with matching • employee stock purchase program • life insurance • AD&D • short-term disability insurance • long-term disability insurance • generous paid time off • company holidays • parental leave • identity theft protection • pet insurance • pre-paid legal insurance • back-up child and eldercare days • product discounts • referral bonus program • and more.