Demand Generation Marketing Manager – Public Sector

🕒 April 17

🇺🇸 United States – Remote

💵 $76k - $106k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

Apply Now

Find Similar Remote Jobs

Receive Emails For Remote Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Granicus

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1999

🏛️ Government

☁️ SaaS

📋 Compliance

Government • SaaS • Compliance

Granicus is a company focused on transforming the way governments interact with their constituents through digital services and technology solutions. It provides the Government Experience Cloud to improve service delivery, community engagement, and operational efficiency across local, state, and federal governments. Granicus offers tools for agenda and meeting management, digital communication and engagement, public records management, and more, all designed to enhance customer experience and foster transparent and equitable interactions between governments and the people they serve.

📋 Description

• Develop go-to-market plans aligned to sales priorities and Granicus positioning. • Serve as a brand steward for assigned segments. • Collaborate with Product Marketing to align messaging, proof points, and competitive differentiation. • Research public sector market trends, customer needs, competitors, and procurement patterns to inform campaigns and content. • Plan and execute tradeshows, in-person events, webinars, and virtual events. • Run digital programs including email, paid media, social, and content syndication. • Lead Account-Based Marketing programs using intent data, ICP alignment, and buying-stage insights. • Partner with Digital and Content teams to improve organic discoverability, engagement, and conversion. • Ensure campaigns are executed with rigor, consistency, and compliance with internal processes. • Own performance reporting from inquiry through bookings, including win rates, “cost per” metrics, and stage conversion. • Manage segment marketing budgets with accuracy and discipline. • Use AI and marketing technology platforms to scale campaigns, personalize engagement, and improve efficiency.

🎯 Requirements

• 5+ years of business-to-government marketing or business-to-business experience (SaaS preferred). • Experience generating demand among government audiences including elected officials, agency/department leaders, and executives in technology, communications, program management, compliance, digital modernization, and related local and/or state government personas. • Hands-on proficiency with CRM, marketing automation, account-based marketing, analytics, and workflow tools. • Strong understanding of the sales funnel, pipeline dynamics, and collaboration with marketing, sales, and BDR organizations. • Strong analytical skills with comfort using dashboards and evaluating conversion, win rates, and campaign performance. • Excellent communication and project management skills; operates effectively with lean resources.

🏖️ Benefits

• Flexible Time Off – Take the time you need to rest, recharge, and live your life. • Company-Wide Wellbeing Days – Paid days off to unplug and focus on your mental health. • Work From Home Reimbursement – Support a productive home office environment. • Multiple Health Plan Options – Including a 100% employer-paid plan. • Employer HSA Contributions – When enrolled in a High-Deductible Health Plan. • Fitness Reimbursement Program – Stay active, your way. • On-Demand Mental Health Support – Access to Headspace and other wellness tools. • Paid Parental Leave – For both birthing and non-birthing parents. • Traditional & Roth 401(k) – With a generous company match. • Life & AD&D Insurance – 100% employer-paid coverage for peace of mind. • Online Learning Platforms – Fuel your professional development. • Competitive Salary & Bonuses – Your contributions are valued and rewarded.