Product Marketing Manager

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🕒 4 days ago

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Priority Technology Holdings, Inc. (NasdaqCM:PRTH)

WebsiteLinkedInAll Job Openings

- employees

🤝 B2B

🏢 Enterprise

🔥 Funding within the last year

💰 $50M Post-IPO Debt - Priority Commerce on 2025-08

B2B • Enterprise

Priority Technology Holdings, Inc. (NasdaqCM:PRTH) is a publicly traded holding company. No additional company-specific information was provided in the prompt; therefore this description is intentionally conservative and limited to verifiable facts. It appears to be associated with technology through its name, but precise operating subsidiaries, products, or services were not specified here.

📋 Description

• Develop mature segmentation and Ideal Customer Profiles (ICPs) across all SMB products, spanning both ISO and D2C go-to-market motions. • Develop and refine product positioning and messaging that clearly differentiates SMB products in the market and resonates with target segments. • Design and stand-up signal-based marketing journeys that respond to customer behavior and lifecycle stages. • Develop self-serve onboarding experiences (email-based) that reduce friction and accelerate time-to-value for new customers. • Explore, test, and evaluate new marketing channels to identify scalable opportunities for growth. • Partner with the Business Intelligence team to define success metrics and monitor the performance of product and lifecycle marketing initiatives, iterating based on data. • Collaborate with product, sales, corporate marketing and commercialization stakeholders to ensure positioning and messaging are aligned across all customer-facing materials and resonating with target audience segments. • Translate product roadmap and feature updates into go-to-market narratives and launch strategies. • Partner with content, design, Corporate Marketing, and campaign teams to ensure messaging is consistently applied across marketing assets, landing pages, and campaigns. • Conduct competitive and market analysis to inform positioning, messaging, and channel strategy. • Support product launch / GTM planning, ensuring GTM strategy, messaging, and success metrics are in place ahead of launch, sales teams are prepared to drive growth and that our products are adopted successfully. • Partner with Director of Lifecycle Optimization, Content Curator, Lifecycle Optimization lead, Product leads and Sales teams to continuously refine lifecycle marketing strategy based on customer segmentation, behavior data, and Business Intelligence insights.

🎯 Requirements

• Bachelor's degree, or equivalent work experience. • Three to five years of work experience in product marketing, lifecycle marketing, or a directly relevant field. • Demonstrated experience developing product positioning, messaging, and go-to-market strategy. • Experience building or maturing customer segmentation and ICPs. • Comfort working with data and BI teams to define, monitor, and report on marketing performance metrics. • Understanding of lifecycle marketing and signal-based or behavior-triggered marketing journeys. • Experience collaborating cross-functionally with product, sales, and marketing teams. • Ability to work on multiple projects simultaneously while maintaining high quality in a fast-paced environment. • Excellent interpersonal, verbal, and written communication skills. • Strong organizational and prioritization skills. • Strong analytical, decision-making, planning, and program design skills.

🏖️ Benefits

• Financial Wellness Bonus programs • 401(k) match • Employee Stock Purchase Program (ESPP) • HSA and FSA options • Financial wellness resources and employee discount programs • Medical, dental, and vision coverage • Mental health support for employees and dependents through Lyra Health • Family planning and women’s health benefits through Carrot • Gym membership reimbursement and virtual wellness programs (including yoga) • 3 weeks PTO to start, with unlimited PTO after year one • Education expense reimbursement • Leadership development programs • Certified Payments Professional (CPP) certification support