Director, CRM Marketing

🕒 May 19

Apply Now

Find Similar Remote Jobs

Receive Emails For Remote Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

PrizePicks

WebsiteLinkedInAll Job Openings

201 - 500 employees

🎮 Gaming

⚽ Sports

Gaming • Sports

PrizePicks is an innovative platform that offers a dynamic and interactive way to engage in daily fantasy sports and esports. Users can make predictions on player performances across various sports, including NFL, NBA, MLB, CFB, and more, with the opportunity to win up to 1000x their entry fee. PrizePicks operates legally in 43 U. S. states, Washington D. C. , and Canada, providing a wide range of betting options, including Pick 'Em and Pick 'Em Arena, where users compete against each other for cash rewards. The company emphasizes user engagement with features such as recurring promos and the Streak game, which is free to play and allows participants to earn by building daily win streaks. PrizePicks ensures secure transactions and fast payouts, enhancing user experience and satisfaction in the sphere of real money sports betting.

📋 Description

• Own and lead the end-to-end CRM function, responsible for driving activation, engagement, and retention through targeted, data-driven messaging. • Define the strategy, execution, and evolution of CRM across key owned channels. • Lead a high-performing CRM team and partner cross-functionally with Product, Analytics, Creative, Social, and Revenue Operations. • Oversee planning and execution of CRM campaigns across all owned channels (email, push, SMS, in-app). • Drive forward real-time messaging capabilities and effectiveness. • Own the CRM testing roadmap, including A/B and multivariate testing strategies. • Collaborate with Analytics to define success metrics, measure lift, and identify growth opportunities. • Build, lead, and develop a high-performing CRM team.

🎯 Requirements

• 8–12+ years of experience in CRM, retention, or performance marketing, within gaming, DFS, or sports betting is a plus. • Proven experience leading CRM strategy and teams at scale. • Deep expertise in segmentation, targeting, and personalization strategies. • Strong experience with CRM and marketing automation platforms (Braze highly preferred). • Experience in managing a broader CRM tech stack. • Demonstrated ability to build testing roadmaps and drive data-informed decision-making. • Strong analytical mindset with experience leveraging data to drive marketing performance.

🏖️ Benefits

• Company-subsidized medical, dental, & vision plans • 401(k) plan with company match • Annual bonus • Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!) • Generous paid leave programs, including 16-week paid parental leave and disability benefits • Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked • Company-wide in-person events and team outings • Lifestyle enhancement program • Company equipment provided (Windows & Mac options) • Annual performance reviews with opportunities for growth and career development