Program Manager, Product Marketing

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October 2

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Promethean

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Education • Enterprise • Hardware

Promethean is a leading provider of interactive technology solutions, focusing on enhancing education and business environments with their state-of-the-art interactive displays and software. They offer a range of products such as the ActivPanel and software like ActivInspire and Explain Everything, designed to transform how educators and students interact in the classroom. Promethean also caters to businesses and other public sectors by offering secure and adaptable tech tools. Their products are used by educational institutions and corporate entities worldwide, making them a trusted partner in facilitating interactive learning and collaboration.

501 - 1000 employees

Founded 1998

📚 Education

🏢 Enterprise

🔧 Hardware

📋 Description

• Develop a deep understanding of Promethean solutions as well as targeted buying and user personas, market dynamics • Lead product launches and lifecycle marketing across global markets, coordinating with product management, sales, and regional marketing teams • Craft differentiated positioning, messaging, and product narratives that translate the product functionality and benefits into what matters and breaks through target audience ecosystem • Build compelling and impactful customer-ready content, collateral, and sales tools as part of an evergreen core content BOM • Work cross-functionally to create compelling and engaging storytelling product demos, videos, webinars, and other interactive digital content that articulate the value and capabilities of Promethean’s solutions • Work cross-functionally with sales, marketing, channel partners, and other GTM teams to drive innovative awareness and demand campaigns • Collaborate with regional teams to develop tailored strategies that resonate with local audiences while adhering to a cohesive global vision • Manage assigned products throughout their complete life cycle, from launch to maturity and end-of-life transitions • Partner closely with product management and sales to developed differentiated value props, pricing, and packaging • Identify, prioritize, and conduct competitive and market research using qualitative, quantitative, and voice-of-customer to impact product and GTM strategy • Ability to use performance metrics, customer feedback, and market data to optimize messaging and enablement • Skilled in translating technical features into compelling customer and partner narratives • Initiate internal readiness so that internal stakeholders can support Promethean’s global sales and partner channel through enablement that builds confidence and competency • Perform other duties as assigned or opportunity arises

🎯 Requirements

• 5-7+ years of experience in product marketing, marketing communications, and sales and partner enablement • Bachelor’s degree • Proven track record of strong cross-organizational collaboration and partnership • Proven success managing global product portfolios across hardware and software in K-12, HED and workplace sectors • Experience managing technology partner programs or business development • Demonstrated messaging, positioning, and storytelling chops, with experience crafting compelling marketing content and launching/growing innovative products and services • Strong problem-solving skills with analytical orientation, critical thinking, and data-driven decision making • Experience in product lifecycle management • Competitive analysis & positioning • Excellent written communication and presentation skills • Motivated, driven and self-starting attitude • Ability to work in a fast-paced, global and collaborative setting that requires you to take initiative, manage time effectively, persuasive others to get buy-in from other teams • Requires some domestic and international travel, up to 10-20% of the time

🏖️ Benefits

• Private Medical Insurance • Life Assurance • Pension Program • Parental Leave Program • Birthday day off • Multicultural day off • Two Volunteering Days • Well-Being Programs • Reward and Recognition Program