Chief Marketing Officer, CMO

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🔥 12 minutes ago

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Prop Firm Match

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2023

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📋 Description

• Bring senior marketing leadership to PFM, taking the function from a scattered set of channels into a unified, company-wide engine • Own PFM's voice in market, build out the senior marketing leadership layer • Put in place the attribution and measurement discipline the function needs to scale • Own brand positioning, voice, and visual identity • Lead PR, thought leadership, events (including Prop Firm Expo), and community presence • Manage reputation across every customer surface • Build PFM's senior network in the prop trading industry • Own growth across all channels • Set and defend CAC and payback targets • Hold the line on channel ROI • Run experimentation and budget reallocation cycles • Build out the four marketing pillars • Hire GTM Lead, PR Lead, Growth Lead • Develop and coach existing team members • Set the operating cadence for the marketing function • Own marketing performance, attribution, and budget • Partner with Insights on measurement • Reallocate spend monthly • Report marketing-sourced revenue to SLT

🎯 Requirements

• 10+ years of progressive marketing leadership (CMO, VP Marketing, or Head of Marketing in a high-growth company) • Multi-channel fluency across brand, performance, and lifecycle - not a single-channel specialist • Strong commercial and analytical thinking - comfortable holding CAC, payback, and channel ROI targets • Team building experience - has recruited, structured, and developed a marketing function end-to-end • Audience-network fluency across social and creator platforms - PFM's reach is built natively on these surfaces, not on traditional broadcast • Comfortable with modern marketing tech, attribution tools, and AI / automation • Predominantly B2C marketing experience with comfort across B2B partnership marketing as a secondary skill • Track record of scaling marketing in a scale-up environment • Excellent async written communication - we are remote-first.

🏖️ Benefits

• Hiring stages • Application screening • Video intro + role fit questionnaire • Discovery HR Interview • Real-world task (paid) • Functional interview with the Head of Growth • Professional interview with the CEO • Peer & values conversation • Leadership interview • Informal conversation to align on expectations • Reference check before the formal offer • Equal opportunity employer