Director, Demand Generation

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Prosci

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1994

🏢 Enterprise

📚 Education

💰 Private Equity Round on 2016-12

Enterprise • Education • Consulting

Prosci is a global leader in change management solutions, helping organizations and individuals achieve successful transformations. With over 25 years of research and a proven methodology, they empower leaders and teams to overcome change challenges and drive results. Prosci offers personalized solutions, including training, certification, advisory services, and a comprehensive suite of tools and resources to manage change effectively. Their services cater to a wide range of industries, aiming to integrate change management strategies effectively across different sectors. With a commitment to ongoing research and insights, Prosci continues to be a trusted partner for change readiness and implementation, serving clients in over 80 countries.

📋 Description

• Develop quarterly and annual demand generation plans aligned with business and marketing objectives. • In partnership with RevOps develop and execute a global ABM strategy, leading integrated campaigns. • Build repeatable campaign processes and best practices that improve speed, consistency, and performance. • Manage campaign calendars, priorities, and resource alignment across marketing functions. • Establish clear reporting and processes to establish a global standards for Prosci • Partner with Sales and RevOps to support enterprise growth priorities. • Develop and execute account-based and account-engagement programs for target organizations. • Improve buying-group engagement and opportunity progression through coordinated marketing activities. • Support pipeline acceleration initiatives throughout the sales cycle. • Collaborate with Sales leadership to identify opportunities for increased account penetration and expansion. • Drive demand generation initiatives that support Prosci’s public programs, memberships, and digital offerings. • Improve lead-to-registration and lead-to-customer conversion rates through testing, optimization, and audience targeting. • Develop nurture programs that increase engagement, retention, and expansion. • Partner with Digital Experience teams to optimize conversion paths and customer journeys. • Leverage individual learner and member engagement to identify and support future enterprise opportunities. • Serve as the central orchestrator for integrated conversion marketing campaigns across Brand, Content, Product Marketing, Digital Experience, Regional Marketing, Sales and RevOps. • Lead campaign planning processes that align messaging, content, channels, timelines, and measurement across functions. • Translate business priorities into coordinated marketing programs that drive awareness, engagement, pipeline, registrations, and revenue. • Foster strong working relationships across teams to improve execution quality and organizational alignment. • Ensure campaign objectives, ownership, and success metrics are clearly defined and understood. • Lead, coach, and develop demand generation resources (team of 2-4). • Establish clear goals, performance expectations, and development plans. • Foster a culture of accountability, collaboration, experimentation, and continuous improvement. • Contribute to the evolution of Prosci’s marketing operating model and growth strategy. • This role requires travel 4-5 times per year for team meetings, company events etc.

🎯 Requirements

• 10+ years of progressive B2B marketing experience. • 5+ years leading demand generation, growth marketing, or revenue-focused marketing teams. • Experience supporting both digital/self-service and enterprise sales motions. • Demonstrated success driving qualified pipeline growth in a B2B environment. • Experience leading integrated campaigns across multiple channels. • Strong understanding of marketing automation, CRM systems, and modern demand generation practices. • Experience partnering closely with Sales and RevOps teams. • Strong analytical, strategic, and business acumen. • HubSpot experience • Salesforce experience • Excellent Planner • Data driven • Innovative thinker and doer • Problem solver • Based on this role’s scope and responsibilities, we are seeking candidates with the following minimum qualifications, skills, attributes, and competencies. Preferred qualifications are also noted.