Performance Marketing Manager

Job not on LinkedIn

October 20

Apply Now

Receive Emails with Similar Jobs

Pulley

WebsiteLinkedInAll Job Openings

Finance • SaaS • Fintech

Pulley is a comprehensive equity management platform designed for startups and companies at various stages of growth. It provides key services such as cap table management, fundraising modeling, 409A valuations, and equity advice. Pulley is trusted by thousands of companies for seamless fundraising and equity issuance across U. S. and international employees. The platform aids in the management of equity grants, automates compliance processes, and offers support for complex ownership structures including LLCs and private equity. Pulley also accommodates management of crypto and tokens distributions. The platform aims to create a culture of ownership and provides tools for HR, finance, and legal departments to streamline equity management tasks. Pulley is SOC 2 Type 2 certified, ensuring a high standard of data security and compliance.

11 - 50 employees

💸 Finance

☁️ SaaS

💳 Fintech

📋 Description

• Own and scale Pulley's paid social programs across LinkedIn, Meta, and other platforms, driving customer acquisition and pipeline generation. • Plan, launch, and optimize paid social campaigns, including strategy, bidding, creative testing, audience targeting, and landing page alignment. • Design and execute experiments to expand reach into new platforms, audiences, and creative formats. • Partner extensively with design and content agencies to develop high-performing ad creative and test new messaging approaches. • Analyze campaign performance against key metrics (CAC, conversion rates, pipeline generated) and adjust strategies to maximize ROI. • Perform regular account audits to identify optimization opportunities and ensure budget is allocated efficiently. • Support and optimize Pulley's Google Ads program, refining keyword targeting, bid strategies, and ad copy to improve conversion rates. • Identify gaps in search coverage and expand campaigns to capture high-intent traffic. • Collaborate with the Growth Optimization Manager to align paid search efforts with landing page optimization and conversion testing. • Monitor performance metrics and adjust tactics based on data-driven insights. • Surface new opportunities for testing across channels and coordinate with the team to plan, execute, and monitor experiments for continuous optimization. • Actively participate in team planning sessions, contributing new ideas and creative concepts for prioritization. • Explore expansion into additional performance channels such as display advertising, OTT video, or other emerging platforms as opportunities arise. • Work cross-functionally with Growth, Sales, Product Marketing, and Operations teams to ensure cohesive execution and alignment on growth goals.

🎯 Requirements

• 4-5 years of experience in digital marketing or performance marketing roles • Deep expertise with paid social platforms, particularly LinkedIn and Meta (Facebook/Instagram). Experience with Twitter, TikTok, or other platforms is a plus. • Experience managing paid search campaigns on Google Ads, with strong knowledge of keyword strategy, bidding optimization, and conversion tracking. • Strong analytical mindset with experience using tools like Google Analytics, Google Tag Manager, and ad platform reporting to measure performance and optimize campaigns. • Demonstrated ability to design and execute experiments, interpret results with confidence, and apply learnings to scale what works. • Excellent collaboration skills with the ability to partner effectively with agencies, designers, and cross-functional stakeholders. • Comfortable working independently in a fast-paced, test-and-learn environment where priorities shift and rapid iteration is expected. • Organized, detail-oriented, and able to manage multiple campaigns and projects simultaneously.

🏖️ Benefits

• Competitive salary and equity • Medical, Dental, and Vision insurance • Unlimited PTO + Winter holiday break • Parental leave • Generous stipends for WFH, learning, wellness, and AI tools • 401(k) match (US) / Pension match (Canada)