Marketing Operations Manager

🔥 1 minute ago

🇲🇽 Mexico – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

⚙️ Marketing Operations

👻 Ghost score 10%

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QAD

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1979

🏭 Manufacturing

📦 Logistics

🍽️ Food & Beverage

Manufacturing • Logistics • Food & Beverage

QAD is a company specializing in enterprise resource planning and industrial transformation solutions. Their Adaptive Enterprise platform helps businesses optimize processes, align people with technology, and manage critical business challenges. QAD's offerings include software for manufacturing, inventory management, supply chain planning, quality management, and global trade compliance. Their solutions serve a range of industries, including automotive, consumer products, food and beverage, industrial manufacturing, and more. The company focuses on becoming an adaptive enterprise by integrating advanced scheduling and data-driven insights.

📋 Description

• Manage and optimize Marketo, including email campaigns, nurturing programs, lead lifecycle processing, automation infrastructure, and scoring models • Support campaign execution through audience segmentation, QA, testing, and performance tracking • Manage lead routing, enrichment, and data flow across marketing and sales systems • Establish campaign operations best practices and documentation • Develop and maintain reporting dashboards across channels, campaigns, and funnel stages • Partner with RevOps and SalesOps on attribution, lead-to-revenue tracking, and ROI measurement • Analyze data to identify trends, opportunities, and recommendations • Support quarterly business reviews and board-level reporting • Administer Marketo and manage integrations with Salesforce, Eventbrite, N.Rich, and ZoomWebinar • Partner with IT on data privacy, compliance, and system access protocols • Support marketing technology evaluations, vendor management, and implementation projects • Improve data hygiene, enrichment workflows, and marketing database health • Collaborate with global teams on regional campaigns, product launches, and ABM programs • Train and onboard marketing team members on processes, operations, and technology access • Enable marketers on campaign setup, reporting, and operational best practices • Own project plans and timelines for key initiatives • Identify operational gaps and drive continuous improvement in marketing workflows • Report to the Sr. Director of Global Marketing Operations

🎯 Requirements

• 5–7+ years of experience in marketing operations, preferably in a fast-paced SaaS or B2B technology environment • Expert-level experience with Marketo • Power user experience in Salesforce • Marketo Certified is a plus • Knowledge of LeanData, WordPress, Drift, and 6sense is a plus • Deep understanding of the B2B marketing funnel, lead management, campaign attribution, and marketing analytics • Proficient in reporting and dashboard tools within Salesforce and Marketo • Familiarity with Google Analytics, UTM tracking, and digital performance metrics • Strong project management skills and ability to manage multiple priorities in a fast-paced, high-volume environment • Excellent communication and collaboration skills with a service-oriented mindset • Highly analytical with strong attention to detail and passion for continuous improvement and optimization • Self-starter with a “can-do” attitude, comfortable navigating ambiguity and taking initiative • Experience supporting global teams across time zones and cultures is strongly preferred • Deep AI proficiency and literacy; knowledge of Clay and Claude

🏖️ Benefits

• Opportunities for growth • Diversity, equity and inclusion program • Equal opportunity employment

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