Pipeline Marketing Specialist

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QAD

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1979

🏢 Enterprise

☁️ SaaS

Enterprise • SaaS • Supply Chain

QAD is a company specializing in enterprise resource planning and industrial transformation solutions. Their Adaptive Enterprise platform helps businesses optimize processes, align people with technology, and manage critical business challenges. QAD's offerings include software for manufacturing, inventory management, supply chain planning, quality management, and global trade compliance. Their solutions serve a range of industries, including automotive, consumer products, food and beverage, industrial manufacturing, and more. The company focuses on becoming an adaptive enterprise by integrating advanced scheduling and data-driven insights.

📋 Description

• Launch and optimize integrated, multi-touch campaigns across email (Marketo nurture tracks), paid media, webinars, and field events tailored to specific manufacturing personas and verticals. • Execute target account plays using intent and engagement signals to build account-specific landing pages, ad audiences, and customized content sequences. • Act as the daily marketing liaison to the BDR team, briefing them on active campaigns and real-time intent signals to ensure timely sales follow-up. • Maintain marketing database hygiene and leverage Salesforce or equivalent BI dashboards to track pipeline health, account engagement, and performance gaps. • Partner with Corporate and Global Marketing teams to develop, localize, and organize campaign assets and sales enablement tools.

🎯 Requirements

• 3+ years of B2B marketing experience within enterprise software, SaaS, or technology, with a focus on demand generation or ABM execution. • Hands-on experience with marketing automation platforms (preferably Marketo) and CRM tools (Salesforce). • Exposure to ABM platforms (e.g., 6sense, Demandbase) is highly preferred. • Deep understanding of the distinction between demand creation and demand capture, paired with an analytical mindset comfortable building dashboards and interpreting pipeline data. • Experience in manufacturing, supply chain, ERP, or industrial software verticals is a meaningful advantage. • Familiarity with using AI tools for content drafting, personalization, or campaign optimization is a strong plus. • Bachelor’s degree in Marketing, Business, Communications, or equivalent hands-on experience. • Ability to travel approximately 10–20% for field events, team summits, and planning sessions.

🏖️ Benefits

• medical, dental and vision coverage • 401(k) plan with company match • short-term and long-term disability coverage • life insurance • paid-time off • parental leave • well-being programs