AVP, Brand Management

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🕒 5 days ago

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Radiology Partners

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 2012

🤝 B2B

👥 B2C

B2B • B2C

Radiology Partners is a national radiology practice and healthcare services organization that partners with radiologists, radiology practices, hospitals, and health systems to deliver diagnostic imaging, clinical expertise, and patient care. Led by physicians, the company focuses on transforming radiology through innovation, collaboration, scale, and practice management while preserving local practice autonomy and providing clinical resources, education, and support for both clinicians and patients.

📋 Description

• Lead RP’s enterprise brand strategy, accountable for evolving brand positioning, messaging and identity to advance growth priorities and strengthen RP’s reputation. • Lead new brand development and brand refreshes (including clinical, technology and AI-enabled offerings), ensuring brand platforms reflect RP’s mission, values and strategic direction. • Establish brand architecture that supports multiple business units, offerings and audiences; create scalable frameworks that enable consistent interpretation and application across the organization. • Build future-facing brand platforms and go-to-market narratives that increase relevance, resonance and reach, positioning RP as a category leader. • Oversee translation of brand strategy into cohesive, high-impact brand experiences across internal and external audiences. • Establish creative services governance, including intake, prioritization, resourcing and timelines, ensuring work is aligned to enterprise priorities and delivered with speed, quality and consistency. • Set standards and performance expectations for creative outputs (e.g., brand adherence, accessibility, user experience and channel effectiveness) and use stakeholder feedback and results to drive continuous improvement.

🎯 Requirements

• Bachelor’s degree in marketing, business, or a related field. • 10+ years of progressive brand management and marketing experience, including 5+ years of people leadership. • Proven success in healthcare and /or technology sectors. • Demonstrated experience launching new brands and revitalizing legacy brands. • Experience leading brand strategy, governance and integrated brand activation in a complex, multi-stakeholder organization. • Experience partnering with creative/brand agencies and managing budgets, timelines and quality across multiple concurrent initiatives. • Exceptional leadership, strategic thinking, and communication skills.

🏖️ Benefits

• Competitive Benefits package – Eligibility starts the month after hire, with tiered options to choose from. • Compensation Reviews, Career Growth Opportunities • Flexible Remote Schedules • Generous PTO Plans and Paid Holidays