Associate Director, Converged TV

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🔥 13 hours ago

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Rain the Growth Agency

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1998

🤝 B2B

📱 Media

🛍️ eCommerce

B2B • Media • eCommerce

Rain the Growth Agency is a full-service creative, advertising, and media agency that specializes in helping direct-to-consumer (DTC) brands achieve transformational growth. Utilizing a unique approach called Transactional Brand Building, the agency delivers on both branding and sales objectives by integrating services in media, creative strategy, and analytics. As a woman-led agency, Rain fosters a culture of innovation and flexibility, leveraging cutting-edge technology and proprietary tools to optimize return on investment for its clients.

📋 Description

• Contribute to strategic direction and account leadership across digital video initiatives • Champion all forms of Digital Video with a focus on CTV • Deliver strong industry POVs on ad tech, publisher developments, consumption trends and more • Be a thought leader, standardize best practices, and streamline efficiencies & automation • Provide leadership across the Digital Video team, including Supervisors and Specialists • Responsible for account supervision and fostering strong relationships with key clients and internal stakeholders • Oversee development of effective performance and brand-building strategies specific to digital video • Develop education materials for both internal and external client use, providing the needed information on strategies, partnerships and adoption of ad tech • Partner with the Integrated Planning and Investment teams utilizing audience tools, historical performance data, scorecards, and best practices specific to the client objectives to identify the best investment allocations • Direct involvement and oversight of execution of campaigns through a variety of methods including Direct IO, programmatic platforms, etc. • Report on campaign performance, progress against goals, and future strategies with senior executives • Manage digital video processes; ensuring they are current, effective, and adopted across the practice • Align programmatic initiatives with broader marketing and business objectives • Proven fluency in the major DSPs including The Trade Desk, DV360, Amazon, Yahoo, Viant and more effectively understanding DSP strengths, areas of improvement and workflows. • Additionally, evaluate new DSP offerings across the marketplace • Ensure quality of work across digital video practices consistently meets Agencys standards • Contribute to Agency Growth • Contribute to goals for the department, inclusive of certifications, training, growth opportunities and account assignments • Adhere to departmental processes, standards, and best practices • Discover new ways to leverage our media and ad tech partners, including data targeting, digital video innovation, and platform execution strategies • Identify opportunities for growth and expansion in digital video advertising services • Contribute to channel specific inputs for new business pitches and act as subject matter expert for new account onboarding needs

🎯 Requirements

• Bachelors degree in advertising, marketing or related field or equivalent combination of education and experience • 6+ years of hands-on experience, with a focus on digital video planning and activation • Understanding of platform and publisher relationships, data targeting capabilities, buy types and best options to activate digital media • Experience with DSPs, CTV publishers, measurement, currency, trafficking, reporting, and the development of campaign performance insights • Enjoys evaluating data. • Ability to review performance data sets, identify critical storylines and communicate accordingly internally and externally • A collaborative spirit and an active interest in mentoring and managing team members • A strong interest in ad tech, digital video trends and innovation • Strong project management skills and high attention to detail

🏖️ Benefits

• Medical, Dental, and Vision insurance • Quarterly profit-sharing program • 401(K) plan with employer match (and immediate eligibility) • 4-6 weeks PTO • 12 paid holidays • 12-18 weeks fully-paid Family and Medical Leave • Monthly Work-From-Home allowance