Randstad
10,000+ employees
💼 Consulting
📣 Marketing
📦 Logistics
Consulting • Marketing • Logistics
Randstad is a global leader in staffing and human resources services that connects people with work and helps organizations find, manage, and develop talent. Operating in many countries, it offers temporary and permanent recruitment, workforce management, RPO and MSP programs, payrolling, talent platforms and consulting services, with emphasis on equity, inclusion, sustainability and digital HR solutions.
Principal Specialist, Digital Marketing
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🔥 0 minutes ago
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Randstad
10,000+ employees
💼 Consulting
📣 Marketing
📦 Logistics
Consulting • Marketing • Logistics
Randstad is a global leader in staffing and human resources services that connects people with work and helps organizations find, manage, and develop talent. Operating in many countries, it offers temporary and permanent recruitment, workforce management, RPO and MSP programs, payrolling, talent platforms and consulting services, with emphasis on equity, inclusion, sustainability and digital HR solutions.
📋 Description
• Design and deliver scalable, automated CRM programmes across email, SMS, and emerging channels • Build audience segmentation and targeting strategies across complex datasets • Ensure the right message reaches the right candidate at the right moment in their journey • Track performance and generate insights to improve campaign effectiveness • Contribute to CRM capability, tooling, and best practices across Talent Marketing • Translate data, insights, and strategy into targeted, scalable campaigns • Manage multiple campaign deadlines and collaborate with global stakeholders • Identify performance gaps and recommend technical improvements to optimize the funnel
🎯 Requirements
• 4+ years of experience in CRM, Email, or Lifecycle Marketing • Deep understanding of retention, engagement, and end-to-end lifecycle journeys across Email, SMS, and WhatsApp • Ability to translate briefs into actionable campaign journeys • Technical agility and proficiency with enterprise-level marketing automation platforms • Strong foundation in HubSpot, Salesforce, Marketo, or Mailchimp • Expert knowledge of email best practices, including HTML/CSS for email, design systems, and rendering tools such as Litmus or Email on Acid • Experience with Dark Mode optimization • Experience building advanced customer and candidate segments for personalization • Understanding of CRM data integration with other platforms • Experience using Excel, Domo, and Google Analytics to measure performance • Highly organized and able to manage multiple deadlines • Exceptional written and verbal English skills • Problem-solving mindset; detail-oriented, proactive, independent, and collaborative • Comfortable learning new systems and processes quickly
🏖️ Benefits
• Learning culture and career architecture framework • Opportunities for personal and professional development • Employee Share Purchase Plan • Career advancement opportunities • Leadership skills development • Global mindset and cultural-difference management opportunities • Meaningful rewards and fair remuneration
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