Copywriter, AI Content Systems Designer

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🔥 4 minutes ago

🌽 Illinois, Ohio, +1 more states – Remote

🌽 Illinois – Remote 🏈 Ohio – Remote 🏰 Missouri – Remote

💵 $68k - $97.2k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

⚙️ Systems Engineer

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Branch

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2017

💸 Finance

👥 B2C

Finance • Insurance • B2C

Branch is a digital insurance company that simplifies the process of purchasing home and auto insurance by offering users a quick and straightforward way to obtain coverage. By leveraging technology and secure data, Branch provides accurate pricing and personalized policies while ensuring affordability through reduced advertising and community-focused savings. They emphasize excellent customer service and fast claims processing, making the experience seamless for their customers.

📋 Description

• Build, maintain, and continuously improve AI-powered copy workflows that scale the team's output without sacrificing quality. • Develop and refine prompt libraries, brand voice guidelines, and training inputs that teach AI tools to write the way Branch writes. • Own the QA process for AI-generated copy: reviewing outputs, identifying gaps, and retraining systems when quality slips. • Stay current on AI tooling and bring a point of view on what is worth adopting and what is not. • Write clear, on-brand copy across all formats: emails, direct mail, out-of-home advertising, B2B pitch materials, social posts, web pages, product tooltips, video scripts, long-form content, and more. • Bring the brand voice to life consistently across every touchpoint and audience. • Work within regulatory constraints without letting them get in the way of good writing. • Work closely with designers, content strategists, and marketers to deliver copy that is right for the format, the channel, and the audience. • Contribute to building a scalable creative operation, one where AI handles volume and humans handle judgment.

🎯 Requirements

• Demonstrated fluency building with AI writing tools, not just using them. You have built systems: prompt libraries, custom GPTs, brand-voice setups, or automated workflows. You can show or describe what you built and how you made it write the way you wanted. This is the core of the role. • A point of view on AI tooling. You stay current and can say what is worth adopting and what is hype. • Strong editorial instincts. You know what good copy looks like and can articulate why something is not working. • 2 to 4 years of copywriting experience. A traditional portfolio is welcome, and so is a body of AI systems work: prompts, custom GPTs, and workflows count as much as published copy here. • Comfort working across multiple brands, formats, and audiences simultaneously. • Curiosity and a bias toward figuring things out. This role will require building things that do not exist yet. • Excellent grammar, editing, and proofreading skills. Ability to adapt to feedback and edit copy to meet stakeholder expectations. • Bachelor's degree in English, Journalism, Marketing, or a related field. • Experience with Figma is a plus, but not required. • Experience in insurance, fintech, or a regulated industry is a plus but not required.

🏖️ Benefits

• Above-market salary. Branch is a data-driven company, so we do the math on salaries, too. If you get an offer from Branch, you can expect compensation that hits above the mark. • Pay equity and transparency. Our pay is not just market-driven, it is equitable. We let experience and performance drive your success, never your gender, race, orientation, or beliefs. • Remote-first (with perks). Work from where you are most comfortable. We will take care of your work from home set-up and monthly internet. We also have a Columbus headquarters if you would like to join us in an office. • Flexible YouTime. We do not just let you control your own time off. We actually encourage you to use it. After your first year at Branch, we will give you $1000 toward your next vacation. • Employee stock options. You are not just an employee. If you are full-time, you are also a part-owner. You will have stock options so you can invest in the company you are helping to grow. • Medical, vision, dental. Get all the coverage you need for a healthy, happy life. • 401k and contribution matching. Invest in your future. Branch helps you get to retirement on time with a portion of your contributions matched each month.