Senior Paid Traffic Analyst – E-commerce

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Relou RH

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2023

Olá! Meu nome é Rebeca Louise e eu atuo de forma estratégica em todos os subsistemas de RH. Meu foco é auxiliar você empresário a gerir pessoas de forma estratégica, valorizando lucro e bem estar simultaneamente.

📋 Description

• Strategically lead paid media operations for medium and large e-commerce accounts • Develop data-driven growth and scaling plans based on market opportunities • Structure, execute, and optimize campaigns on Meta Ads, Google Ads, and other relevant channels • Analyze business and performance metrics to inform strategic decisions • Build comprehensive acquisition strategies that consider the full customer purchase journey • Identify conversion bottlenecks and propose improvements in collaboration with relevant teams • Focus on revenue growth, profitability, and account scalability • Perform advanced analyses of attribution, tracking, and consumer behavior • Use AI tools to optimize processes, analyses, and performance • Participate in strategic client meetings, presenting results, diagnostics, and action plans • Serve as a technical reference for the team on paid media, measurement, and growth topics

🎯 Requirements

• Strong experience managing paid traffic for e-commerce • Advanced proficiency in Meta Ads and Google Ads • Strong ability to develop growth and scaling strategies • Advanced knowledge of tracking, measurement, and attribution • Experience with Google Tag Manager, Google Analytics 4, tracking pixels, conversion APIs, and data integrations • Deep understanding of the purchase journey and digital consumer behavior • Hands-on experience with CRO (Conversion Rate Optimization) • Ability to interpret business data beyond media metrics • Analytical, strategic, and results-oriented profile • High autonomy in decision-making and account management • Excellent communication skills for client and team interaction