Senior Paid Traffic Analyst – E-commerce

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🕒 June 26

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Relou RH

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2023

👥 HR Tech

💼 Consulting

🤝 B2B

HR Tech • Consulting • B2B

Relou RH is a human resources services company focused on building strong teams and cultures. Led by Rebeca Louise, the firm provides strategic assessments and consulting in various HR subsystems, targeting businesses in their hiring processes across marketing, technology, engineering, and architecture. The company specializes in recruitment, selection, personnel management, strategic management, training and development, process analysis, and behavioral analysis.

📋 Description

• Strategically lead paid media operations for medium and large e-commerce accounts • Develop data-driven growth and scaling plans based on market opportunities • Structure, execute, and optimize campaigns on Meta Ads, Google Ads, and other relevant channels • Analyze business and performance metrics to inform strategic decisions • Build comprehensive acquisition strategies that consider the full customer purchase journey • Identify conversion bottlenecks and propose improvements in collaboration with relevant teams • Focus on revenue growth, profitability, and account scalability • Perform advanced analyses of attribution, tracking, and consumer behavior • Use AI tools to optimize processes, analyses, and performance • Participate in strategic client meetings, presenting results, diagnostics, and action plans • Serve as a technical reference for the team on paid media, measurement, and growth topics

🎯 Requirements

• Strong experience managing paid traffic for e-commerce • Advanced proficiency in Meta Ads and Google Ads • Strong ability to develop growth and scaling strategies • Advanced knowledge of tracking, measurement, and attribution • Experience with Google Tag Manager, Google Analytics 4, tracking pixels, conversion APIs, and data integrations • Deep understanding of the purchase journey and digital consumer behavior • Hands-on experience with CRO (Conversion Rate Optimization) • Ability to interpret business data beyond media metrics • Analytical, strategic, and results-oriented profile • High autonomy in decision-making and account management • Excellent communication skills for client and team interaction