Fractional Marketing Lead

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🕒 May 13

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RecruitMyMom

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2012

🤝 B2B

🎯 Recruiter

👥 HR Tech

B2B • Recruitment • HR Tech

RecruitMyMom is a specialist talent agency in South Africa focused on empowering women by providing access to skilled job opportunities. With a commitment to diversity and flexibility, the agency connects professional mothers and independent contractors with employers seeking reliable talent for both full-time and part-time positions across various industries. They offer services including background checks, psychometric testing, and access to a wide range of professions, from virtual assistants to fractional executives.

📋 Description

• Lead the long-term growth strategy, positioning the platform as the global authority in anger transformation, shame dynamics, and nervous system dysregulation. • Architect high-trust/high-ticket application funnels, membership structures, and supervision pathways for international practitioners. • Amplify the founder-led brand through strategic content ecosystems, integrating YouTube and media presence with SEO and AI visibility. • Oversee the implementation of scalable CRM and automation infrastructure to support a global network of psychotherapists, coaches, and behavioral specialists. • Lead team alignment, coordinate specialist agencies, and develop robust KPIs to monitor international scaling and customer journey optimization. • Facilitate initial roll-out in English-speaking territories, followed by strategic multilingual international expansion.

🎯 Requirements

• Proven experience as a Fractional CMO or Growth Lead for premium education, certification, or high-level coaching brands. • Understanding of behavioral health, psychotherapy, or professional practitioner training sectors. • Success in scaling founder-led brands where trust-based conversion and thought leadership are the primary drivers. • Ability to build complex "educational ecosystems" rather than just isolated marketing campaigns. • Strong background in high-ticket funnel architecture, membership models, and scalable lead generation. • Alignment with the nuanced nature of behavioral transformation and the professional integrity required in the mental health space. • Experience scaling professional accreditation businesses. • Marketing high-value, transformative professional journeys. • Positioning founders as category-leading experts on an international stage. • Required Software Skills (Strategic Oversight Level): CRM & Marketing Automation (e.g., Keap, HubSpot, or GoHighLevel), Learning Management Systems (LMS) (e.g., Kajabi, Teachable, or bespoke ecosystems), Analytics & Visibility (Google Analytics, AI-driven visibility tools, and performance tracking).

🏖️ Benefits

• A meaningful opportunity to scale a globally relevant platform in the emotional well-being sector. • Direct partnership with an established authority with 30 years of proven efficacy. • High-level strategic autonomy and the opportunity to lead a long-term institutional build.