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(RED)

11 - 50 employees

Founded 2006

🤲 Charity

🌍 Social Impact

Charity • Social Impact

(RED) is a nonprofit organization that partners with iconic consumer brands and public figures to raise money, awareness, and urgency in the fight against AIDS and the broader injustices that enable pandemics. Since 2006, (RED) has used cause-marketing—creating (RED)-branded products, campaigns, and retail partnerships—to generate donations for the Global Fund; the company reports raising over $800M and helping more than 350 million people through HIV programs. (RED) operates fundraising channels (donations, partner product sales, crypto and Tiltify campaigns), runs advocacy and educational programs, and leverages corporate partnerships to fund life‑saving HIV prevention, treatment, and health-system strengthening.

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