PR Specialist

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Reflex Media, Inc.

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2015

📣 Marketing

👥 B2C

🤖 Artificial Intelligence

Marketing • B2C • Artificial Intelligence

Reflex Media, Inc. is a brand development and management company that designs, builds, brands, markets, and operates consumer-facing digital services. The company emphasizes combining creativity, marketing strategy, and technology—particularly data science and AI/ML—to create and manage brands (notably dating services) and deliver seamless, secure user experiences. Reflex Media handles in-house product design, growth marketing, analytics, and platform management while promoting a collaborative, creative company culture.

📋 Description

• Draft press releases, media alerts, pitch emails, op-eds, Q&As, fact sheets, executive bios, and briefing books for review • Pitch journalists, editors, podcast bookers, producers, bloggers, and influencers directly on the beats you own • Build and grow personal media relationships across dating, lifestyle, business, consumer tech, and culture beats • Maintain personal media-readiness: keep talking points current and be comfortable on camera and in audio • Respond to inbound media requests with speed and route information across the company • Identify and act on PR opportunities through Qwoted, HARO, and similar platforms daily • Help trend-hijack: bring at least two news-cycle insertion opportunities to the Senior PR Manager every week with a draft pitch attached • Edit and proofread your own work and your peers' work to AP-style standard before it goes to management • Complete media training as the company offers it • Run the day-to-day operations of the member casting book under management’s direction • Recruit members into the book continuously • Vet members for media-readiness, brief them on outlet, journalist, angle, and message tracks before every press interaction • Match the right member to the right journalist request and coordinate availability inside hours • Manage all NDAs, consent forms, and post-interview follow-ups for member interviewees • Keep the casting book tagged, searchable, and current • Help build the pipeline of podcast, interview, and speaking opportunities for our Co-CEOs • Draft briefing materials, narrative arcs, and message tracks for executive appearances • Research awards relevant to the brand and prepare submissions for the manager's review • Coordinate stage and panel opportunities at relevant conferences • Monitor news, newsletters, X, and competitor PR daily across dating, relationships, lifestyle, business, and tech • Maintain a running calendar of recurring cultural moments and pre-build pitches around them • Track competitor PR activity and flag where they are taking share of conversation we should be contesting • Maintain media lists, pitch calendars, journalist contact databases, and CRM tracking • Maintain the PR asset library: approved imagery, boilerplates, key messaging, executive bios, and media kits • Monitor daily media coverage using Muck Rack, Cision, Meltwater, Google Alerts, and similar tools • Compile weekly coverage summaries and contribute to monthly PR reports • Maintain SOPs and process documentation for recurring workflows • Help maintain crisis communication resources and contact lists

🎯 Requirements

• 3 to 5 years of experience in PR (agency or in-house), journalism, or communications • Bachelor's degree in Public Relations, Communications, Marketing, Journalism, or related field, or equivalent professional track record • Demonstrated track record contributing to or personally securing media coverage (regional, trade, or national outlets) • Strong writing and editing skills with a portfolio of work you can point to • Working knowledge of Muck Rack, Cision, Meltwater, or equivalent, plus Qwoted/HARO, plus AP style

🏖️ Benefits

• Health, dental, vision, 401(k), and standard benefits package • A manager who will actively coach you • A real path to Senior PR Manager