Remote Recruitment
11 - 50 employees
🎯 Recruiter
👥 HR Tech
🤝 B2B
Recruitment • HR Tech • B2B
Remote Recruitment is a recruitment company specializing in helping businesses hire skilled professionals remotely, with a focus on talent from South Africa. They offer cost-effective recruitment services that cover a wide range of job titles, from entry-level to C-suite positions. Remote Recruitment provides companies with the opportunity to save significantly on hiring costs, offering free replacements for up to 12 months. They handle all payroll, HR, and legal matters associated with hired talent, ensuring a seamless recruitment process. Their services are designed to bridge skill gaps and optimize hiring budgets for business growth.
CRM & Lifecycle Marketing Manager – Part-Time
Job not on LinkedIn
🔥 0 minutes ago
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Remote Recruitment
11 - 50 employees
🎯 Recruiter
👥 HR Tech
🤝 B2B
Recruitment • HR Tech • B2B
Remote Recruitment is a recruitment company specializing in helping businesses hire skilled professionals remotely, with a focus on talent from South Africa. They offer cost-effective recruitment services that cover a wide range of job titles, from entry-level to C-suite positions. Remote Recruitment provides companies with the opportunity to save significantly on hiring costs, offering free replacements for up to 12 months. They handle all payroll, HR, and legal matters associated with hired talent, ensuring a seamless recruitment process. Their services are designed to bridge skill gaps and optimize hiring budgets for business growth.
📋 Description
• Take full ownership of the CRM ecosystem and customer database. • Improve database quality, structure, and integrity. • Develop scalable CRM processes and systems. • Ensure accurate tagging, segmentation, and customer categorisation. • Maintain database hygiene and data accuracy across all systems. • Conduct a comprehensive audit of existing CRM systems and customer databases. • Develop and implement a long-term CRM and lifecycle marketing strategy. • Create a structured framework that aligns customer data, marketing activities, and commercial objectives. • Identify opportunities to improve customer engagement and revenue generation. • Build and manage intelligent customer segments based on: • - Business size • - Customer value • - Purchase history • - Event attendance • - Lead source • - Engagement levels • - Buying behaviour • - Customer lifecycle stage • - Recent activity • - Lifetime value • Design and manage lead scoring models to identify high-intent prospects. • Use behavioural, engagement, and demographic data to prioritise opportunities. • Work closely with marketing and sales teams to improve lead quality and conversion rates. • Develop and optimise automated customer journeys covering: • - New enquiries • - Lead nurturing • - Webinar registrations • - Event registrations • - Event reminder sequences • - Non-attendee follow-up campaigns • - Customer onboarding • - Repeat customer engagement • - High-ticket prospect nurturing • - Upsell and cross-sell campaigns • - Renewals • - Reactivation campaigns • Plan, coordinate, and launch campaigns across: • - Email marketing • - SMS marketing • - Marketing automation workflows • - Behaviour-triggered sequences • Collaborate with copywriters, designers, and the wider marketing team to maximise engagement and conversion performance. • Monitor, analyse, and improve key performance indicators, including: • - Open rates • - Click-through rates • - Conversion rates • - Presentation bookings • - Webinar registrations • - Event attendance • - Revenue generated • - Customer engagement metrics • Provide data-driven recommendations and continuously optimise campaign performance.
🎯 Requirements
• Minimum of 4 years' experience in CRM, lifecycle marketing, marketing automation, or customer journey management. • Proven experience developing and managing CRM strategies that drive measurable business outcomes. • Strong understanding of: • CRM strategy • Customer lifecycle marketing • Lead nurturing • Lead scoring • Customer segmentation • Marketing automation • Email marketing • Data management • Campaign optimisation • Reporting and analytics • Experience building automated customer journeys and conversion-focused campaigns. • Strong analytical and problem-solving skills. • Ability to work independently and take ownership of projects. • Reliable laptop or desktop computer. • Stable, high-speed internet connection. • Highly Advantageous • Experience using one or more of the following platforms: • - Keap • - GoHighLevel • - HubSpot • - Salesforce • - ActiveCampaign • - Odoo • - Similar CRM and marketing automation systems • Experience within coaching, education, events, SaaS, digital marketing, or entrepreneurial growth businesses will be highly beneficial.
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