Demand and Lifecycle Marketing Manager

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Remote Talent LATAM

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2017

🎯 Recruiter

🤝 B2B

Recruitment • B2B • Marketing

Remote Talent LATAM is a headhunting agency that specializes in connecting businesses with talented marketing professionals from Latin America. They focus on efficiently finding and recruiting qualified remote employees, allowing companies to save costs and hire quickly. By offering a risk-free payment model where clients only pay if they make a hire, Remote Talent LATAM simplifies the recruiting process and enhances business growth for their clients through skilled remote workforce solutions.

📋 Description

• Develop and execute an organic content strategy that attracts prospective online students and generates inbound, qualified leads. • Utilize AI tools (e.g., Claude) alongside modern web workflows to generate, test, and deploy landing pages and content assets on company domains. • Build automated email nurture sequences inside the CRM to re-engage, qualify, and convert prospective students who did not convert on first touch. • Design and execute targeted reactivation campaigns to recover dormant leads from historical sales databases. • Manage daily CRM records, audience segmentation, and funnel reporting (VTiger experience is a plus; HubSpot or ActiveCampaign knowledge is easily transferable). • Collaborate closely with internal executive leadership and sales directors to establish seamless hand-off workflows for qualified student leads.

🎯 Requirements

• 3+ years of proven experience driving qualified organic inbound leads through SEO, content creation, and strategic partnerships. • Hands-on experience setting up email marketing automation, segmenting lists, and running nurture flows inside standard CRMs (HubSpot, ActiveCampaign, VTiger, etc.). • Written English skills capable of producing natural, high-converting marketing copy and partner outreach for a U.S. consumer audience • High comfort level experimenting with modern AI tools (Claude, ChatGPT, etc.) to streamline research, SEO audits, and content creation. • Proactive Startup Mindset: Extreme self-direction, scrappiness, and comfort taking calculated risks without waiting for step-by-step instructions. • **Nice to Have**: Prior marketing experience within higher education, professional training, or regulated lead-generation environments. • Experience in PR, media relations, or newsletter sponsorship outreach.

🏖️ Benefits

• **Compensation:** $1,800 USD per month. • **Schedule:** Part-time flexible workflow requiring **20 hours per month**. • **Paid Time Off:** Two weeks of Paid Time Off (PTO) per year. • **Observed Holidays:** Fully paid U.S. federal holidays off. • **Workplace Autonomy:** High degree of creative freedom to test, experiment, and run your own strategy without corporate micromanagement. • **100% Remote:** Complete location independence, working fully from your home office anywhere within Latin America.