Paid Ads Specialist

Job not on LinkedIn

🔥 42 minutes ago

🇧🇷 Brazil – Remote

💵 $25 / hour

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 11%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Remote Talent LATAM

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2017

🎯 Recruiter

🤝 B2B

📣 Marketing

Recruitment • B2B • Marketing

Remote Talent LATAM is a headhunting agency that specializes in connecting businesses with talented marketing professionals from Latin America. They focus on efficiently finding and recruiting qualified remote employees, allowing companies to save costs and hire quickly. By offering a risk-free payment model where clients only pay if they make a hire, Remote Talent LATAM simplifies the recruiting process and enhances business growth for their clients through skilled remote workforce solutions.

📋 Description

• Own and manage paid advertising campaigns across Google Ads, Meta Ads (Facebook & Instagram), and Microsoft Ads (Bing) • Manage monthly advertising budgets of up to $100,000 and strategically allocate spend • Develop, launch, manage, and optimize campaigns to maximize ROAS, revenue, and profitability • Manage Google Shopping, Performance Max, Search, Display, and remarketing campaigns • Oversee Meta prospecting, retargeting, catalog, and dynamic product advertising campaigns • Identify opportunities to expand into ChatGPT Ads and other emerging AI-driven advertising channels • Evaluate campaign structures, bidding strategies, audience targeting, and budget allocation • Monitor and optimize ROAS, CPA, CPC, CTR, conversion rates, and customer acquisition costs • Analyze campaign performance, identify inefficiencies and wasted ad spend, and scale successful campaigns • Conduct A/B testing of creatives, messaging, audiences, landing pages, and bidding strategies • Collaborate with marketing and eCommerce teams on promotions, inventory, seasonal demand, and business objectives • Manage and optimize product feeds in Google Merchant Center, Meta Commerce Manager, and Microsoft Merchant Center • Improve product titles, descriptions, categorization, and feed segmentation • Develop product-specific advertising strategies for brands, categories, and SKUs • Troubleshoot product disapprovals, feed issues, and advertising policy restrictions • Provide actionable reporting on advertising spend, revenue, profitability, and campaign performance • Use GA4, Google Tag Manager, and platform reporting tools to validate performance and conversion tracking • Ensure accurate tracking of purchases, revenue, and conversion events • Identify attribution discrepancies and present recommendations for improvements, budget shifts, and growth opportunities

🎯 Requirements

• 3–5+ years of hands-on paid advertising experience, preferably in an eCommerce environment • Demonstrated experience managing monthly advertising budgets of 50,000–100,000 or more • Strong proficiency in Google Ads, Meta Ads Manager, and Microsoft Advertising • Proven ability to manage and optimize Google Shopping and Performance Max campaigns • Strong understanding of eCommerce advertising strategies, including product feeds, remarketing, audience segmentation, and customer acquisition • Experience working with Google Merchant Center and managing large product catalogs • Proficiency with GA4, Google Tag Manager, and conversion tracking • Ability to analyze advertising performance and translate data into actionable strategies • Strong understanding of ROAS, customer acquisition costs, conversion rates, and advertising profitability • Ability to independently manage advertising campaigns, identify problems, and implement solutions • Excellent communication skills and the ability to clearly explain performance, challenges, and opportunities • Automotive aftermarket industry experience is a major plus, especially in diesel performance, truck parts, accessories, or automotive eCommerce • Experience advertising complex product catalogs with vehicle fitment requirements (Year, Make, Model) • Familiarity with automotive aftermarket brands, product categories, and customer purchasing behaviors • Experience managing advertising for Shopify-based eCommerce businesses • Knowledge of feed optimization platforms such as GoDataFeed, DataFeedWatch, or similar tools • Experience with advanced conversion tracking, Enhanced Conversions, and Meta Conversions API • Familiarity with profit-based bidding strategies and contribution margin optimization • Experience with ChatGPT Ads, AI-driven advertising placements, or emerging conversational advertising platforms is a significant plus • Experience scaling multi-channel paid advertising programs while maintaining or improving profitability • Must be based and residing in a Latin American (LATAM) country • Resume must be submitted in English

🏖️ Benefits

• 100% remote work environment • First 90 days: Part-time, 20 hours per week, under a contractor agreement • After 90 days: Transition to a full-time, 40-hour-per-week position • Schedule: Flexible within U.S. business hours • U.S. holidays OFF • Full-time PTO and benefits available after transitioning to full-time

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