Director, Global Strategic Marketing

🔥 18 hours ago

🏄 California, New Hampshire, +2 more states – Remote

🏄 California – Remote 🗻 New Hampshire – Remote 🏖️ New Jersey – Remote 🍂 Massachusetts – Remote

💵 $168.8k - $258.8k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

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Repligen Corporation

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🧬 Biotechnology

🔧 Hardware

🤝 B2B

💰 $600M Post-IPO Debt - Repligen on 2023-12

Biotechnology • Hardware • B2B

<Repligen Corporation> Repligen Corporation is a life sciences company focused on bioprocessing technology leadership, providing scalable hardware, consumables and software for development and manufacture of biologic drugs and advanced therapies. Its portfolio includes upstream intensification systems (XCell ATF, KrosFlo TFDF), tangential flow filtration devices (KrosFlo, TangenX), chromatography systems and resins (KRM, OPUS, affinity and ion exchange resins), single-use fluid management and mixing solutions (ProConnex, MixOne, FlexBiosys products), dialysis devices, and real-time process analytics and control software (PATsmart, SoloVPE, FlowVPX). Repligen supports production of antibodies, proteins, viral vectors, mRNA, pDNA and other emerging modalities, and offers services, configurators and cGMP-ready solutions for biopharmaceutical manufacturers.

📋 Description

• Own the development and execution of global marketing strategies and annual plans for the Chromatography portfolio • Translate business objectives into multi-channel demand generation programs that drive pipeline growth, customer acquisition, and revenue • Define and evolve market positioning, segmentation, and value propositions to strengthen Repligen’s leadership in biologics production • Champion the integration of AI across marketing workflows • Leverage AI tools to significantly increase content velocity, personalization, and campaign efficiency while maintaining scientific accuracy • Lead deep analysis of market trends, customer needs, competitive dynamics, and total addressable market • Develop and execute integrated, multi-channel marketing campaigns across digital, technical, and field channels • Partner closely with Product Management, Commercial, Applications, and Marketing teams to align on strategy, execution, and performance • Own marketing KPIs and budget, ensuring strong ROI and alignment with business objectives

🎯 Requirements

• Bachelor’s degree in Marketing, Business, or related field; MBA or advanced scientific degree preferred • 10+ years of marketing experience in life sciences, bioprocessing, or related industries • Experience in chromatography or downstream bioprocessing strongly preferred • Proven track record in global product commercialization and integrated marketing strategy development • Deep expertise in segmentation, positioning, value proposition development, and go-to-market strategy in technical markets • Demonstrated experience leveraging AI and digital tools to improve marketing productivity and performance • Strong leadership and talent development experience, with the ability to influence without authority

🏖️ Benefits

• Health insurance • Dental insurance • Vision insurance • Retirement benefits • Flexible spending accounts • Paid time off • Variable cash programs (bonus or commission) • Equity opportunities