Director of Lifecycle Marketing

🔥 12 hours ago

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Splitero

WebsiteLinkedInAll Job Openings

11 - 50 employees

💸 Finance

🏠 Real Estate

💰 $11.7M Series A on 2023-01

Finance • Real Estate

Splitero is a company that provides an innovative financial solution allowing homeowners to access their home equity without incurring new debt or additional monthly payments. By offering a Home Equity Investment option, they provide cash upfront in exchange for a share of the home's future value. This allows homeowners to pay off debt, renovate their homes, or invest in other financial goals while maintaining ownership and staying in their homes. Splitero's model ensures that they are aligned with homeowners' success, offering flexible terms and low fees, and sharing in the appreciation or depreciation of the property's value.

📋 Description

• Own the end-to-end lifecycle marketing strategy across the homeowner journey. • Design and build customer journeys, segmentation strategies, testing roadmaps, and personalization initiatives — including funnel-stage nurtures and reactivation programs for aged and lost leads. • Develop lifecycle messaging frameworks, email content, templates, and campaign briefs. • Manage day-to-day lifecycle programs, campaign calendars, and optimization efforts. • Define KPIs, reporting, and experimentation frameworks that measurably improve conversion and lead-to-fund velocity. • Design personalized programs within fair-lending and compliance guardrails. • Partner with Marketing, Product, Sales, Operations, Analytics, and Engineering on cross-functional initiatives. • Serve as the lifecycle platform subject-matter expert, partnering with the MarTech PM on journey architecture, data governance, audience strategy, and reporting.

🎯 Requirements

• 7+ years in Lifecycle Marketing, Email Marketing, CRM, Retention Marketing, or Customer Marketing. • People-management experience — you've built and/or led a team. • Deep hands-on experience in Salesforce and SFMC (Salesforce Marketing Cloud). • Experience building lifecycle strategies and owning execution from strategy through optimization. • Strong understanding of journey architecture, segmentation, personalization, testing, reporting, and lifecycle best practices. • Excellent email marketing, copywriting, and customer communication skills. • Strong analytical mindset with experience measuring business impact. • Comfortable operating in a fast-paced, high-growth environment. • Desire to participate in a fast-paced early-stage startup • Adaptability: Embraces changing circumstances with resiliency and positivity • Team-Oriented: Prioritizes collaboration, inclusivity, and teammate support

🏖️ Benefits

• OneTeam Culture - We foster a culture of transparency, innovation, and inclusivity, where every voice is heard and every team member is valued. We believe in celebrating our successes, doing the right thing, and helping each other so we grow as a team and as individuals. • Generous Resources - We want to ensure you are set up to do your best work. In addition to a solid tech stack, and access to any WeWork location, you will receive a monthly cell and internet stipend. • Premium Healthcare - We offer comprehensive healthcare plans for you and your family, which employees are eligible for on their first day. • Flexible PTO and Parental Leave - We offer a generous PTO and encourage employees to take time off to recharge. We're proud to offer a parental leave policy that allows you to welcome your new addition without worry.