Freelance B2B eCommerce CRO, Product Designer

🕒 2 days ago

🇺🇸 United States – Remote

⏳ Contract/Temporary

🟡 Mid-level

🟠 Senior

🛍️ E-commerce

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Restaurant Supply

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1999

🍽️ Food & Beverage

📦 Logistics

💼 Consulting

Food & Beverage • Logistics • Consulting

Restaurant Supply is a premier online restaurant supply store offering nearly one million commercial-grade kitchen products for professional and residential use. The company sells restaurant equipment, commercial refrigeration, dishwashers, smallwares, tableware, janitorial supplies and more, with volume pricing, bulk purchasing, financing options, and fast nationwide shipping. It serves foodservice operators, institutional kitchens and home cooks, and also provides design/build services, procurement support, installation coordination, and post-purchase equipment support.

📋 Description

• Analyze customer behavior, website analytics, session recordings, and performance data to proactively identify conversion barriers and revenue opportunities. • Develop UX hypotheses and recommend improvements designed to increase conversion rate, revenue per visitor, average order value, and other key eCommerce KPIs. • Design high-quality, conversion-focused user experiences and interfaces in Figma that are clearly structured, documented, and ready for developer implementation. • Optimize critical eCommerce experiences, including navigation, search, category and product pages, cart, checkout, calls to action, product discovery, and other key customer journeys. • Partner closely with developers and the A/B testing team to turn UX hypotheses into measurable experiments. • Design variations for A/B and multivariate testing and iterate based on quantitative results and customer behavior. • Use tools such as Google Analytics, Microsoft Clarity, Hotjar, or similar platforms to understand customer behavior and support design decisions with data. • Evaluate experiment results and translate findings into actionable recommendations for future optimization. • Ensure the website maintains a professional, polished, corporate, and trustworthy experience that builds customer confidence throughout the purchasing journey. • Maintain consistency across design systems, components, layouts, and interaction patterns while continuously identifying opportunities for improvement. • Work independently to identify and prioritize high-impact opportunities rather than relying solely on assigned design requests. • Stay current on eCommerce UX, conversion optimization, experimentation, and usability best practices and apply relevant insights to RestaurantSupply.com.

🎯 Requirements

• 5+ years of professional UX/UI or Product Design experience, with significant experience designing for high-traffic eCommerce websites. • Demonstrated success designing UX/UI improvements that produced measurable increases in conversion rate, revenue, revenue per visitor, average order value, or other commercial KPIs. • A strong portfolio featuring eCommerce work that clearly demonstrates your personal contribution, design process, experimentation approach, and measurable business outcomes. • Advanced proficiency with Figma or comparable web-based design and prototyping tools. • Hands-on experience with conversion rate optimization (CRO), A/B testing, experimentation, and usability optimization. • Experience using behavioral and analytics tools such as Google Analytics/GA4, Microsoft Clarity, Hotjar, Optimizely, VWO, or similar platforms. • Strong understanding of eCommerce customer journeys, including product discovery, navigation, search, product detail pages, cart, checkout, and conversion funnels. • Ability to translate quantitative data, qualitative customer behavior, and business objectives into clear UX recommendations and design solutions. • Experience working closely with developers to ensure designs are technically feasible and accurately implemented. • Strong attention to detail with a high standard for visual quality, consistency, organization, and documentation. • Highly self-directed and comfortable proactively identifying opportunities, developing recommendations, and taking ownership of results.

🏖️ Benefits

• Fully remote work flexibility. • Flexible part-time schedule. • Opportunity to work on a high-traffic, established eCommerce platform. • Direct access to analytics, behavioral insights, and experimentation opportunities. • Ability to see the measurable impact of your designs through A/B testing and performance data. • Close collaboration with development, eCommerce, and experimentation teams. • Opportunity for an ongoing freelance relationship based on performance and business needs.