Business Development Director – B2B, Healthcare Audiences

🕒 October 22, 2025

🗽 New York – Remote

🗽 New York – Remote

⏰ Full Time

🔴 Lead

💰 Business Development (BDR)

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RevOptimal

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2022

🤝 B2B

👥 B2C

☁️ SaaS

B2B • B2C • SaaS

RevOptimal is a data-driven audience targeting and activation company that builds deterministic B2B, B2C, healthcare provider, and political audiences using a large identity graph, resumes, professional records, validated education/certifications, survey data, and device graphs. The company offers thousands of pre-built segments and custom audience creation, deterministic matching (including NPI matching for providers), cross-device attribution and measurement without third-party cookies, and integrations for omni-channel activation and campaign measurement. RevOptimal serves advertisers and marketers seeking precise targeting, audience expansion, and performance measurement across consumer, professional, healthcare, and political verticals.

📋 Description

• Build and manage a revenue pipeline • Hunt new business within target verticals and agencies, run outbound campaigns, develop warm introductions into long‑term partnerships and maintain 3–4× pipeline coverage • Practice consultative selling; understand each client’s goals and develop tailored audience strategies that unlock those objectives • Collaborate with internal teams to design PMP deals and direct IO campaigns • Understand our 1P signals and data partnerships and translate into sellable opportunities; brief Product/Operations, create PMP deals, whitelists, and direct IO deals for social activations—with a strong focus on B2B or Healthcare focused, data-layered PMP offerings • Own deal strategy, rate cards, and volume commitments; maintain accurate pipeline in HubSpot, drive opportunity progression, and ensure SLAs are met • Cultivate senior relationships at agencies (planning, investment, programmatic), sales leadership at platforms and directly with brand marketers • Channel market feedback to product and data teams to improve audience product strategy and internal reporting.

🎯 Requirements

• 7+ years in digital ad, audience or programmatic sales • A track record of exceeding quota selling audience/data solutions, PMPs or direct IO deals to agencies/brands, including experience with B2B and/or Healthcare-focused opportunities • Existing relationships across holding-company agencies or independents and/or trading desks; comfortable presenting to senior buyers and stakeholders • Fluency in the programmatic landscape and all its acronyms - from DMP to PMP • Strong commercial acumen: pricing strategy, negotiation, and multi-threading complex deals • CRM discipline (Salesforce or HubSpot), plus working knowledge of Excel/Sheets; comfort with BI tools like Omni/Looker/Tableau a plus • Excellent communication—clear, concise proposals and persuasive storytelling • Strategic, disciplined, and proactive — someone who thrives in high-accountability, performance-first cultures • IAB Digital Media Sales Certification, The Trade Desk Edge Academy, Google DV360 certifications • Familiarity with privacy frameworks (GDPR, CCPA/CPRA), consent signals, and identity/clean-room solutions.

🏖️ Benefits

• Medical, dental, vision • generous PTO