Senior Manager, Account Based Marketing

🔥 11 minutes ago

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Riipen

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2013

📚 Education

☁️ SaaS

🤝 B2B

💰 $3.8M Seed Round - Riipen on 2019-12

Education • SaaS • B2B

Riipen is a project-based learning platform that connects colleges, universities, training providers, employers, and learners to facilitate real-world industry projects. It enables educators to integrate experiential, work-based projects into curriculum, allows organizations to post projects and access student talent, and helps learners gain practical, resume-building experience and employable skills. The platform supports workforce development, project-based internships, remote/hybrid paid projects, and includes tools for project management and impact reporting.

📋 Description

• Develop Riipen’s account-based marketing strategy for the academic market. • Partner with Sales to define target accounts, account tiers, buying committees, and campaign priorities. • Build and execute one-to-one, one-to-few, and one-to-select-many campaigns across email, paid media, content, events, webinars, and sales outreach. • Use HubSpot, CRM data, account engagement, and intent signals to identify opportunities and trigger timely marketing and sales actions. • Create targeted messaging and campaign briefs in partnership with Brand and Communications. • Equip Sales with account insights, relevant content, outreach recommendations, and follow-up plays. • Partner with Marketing Operations on segmentation, workflows, scoring, automation, attribution, and reporting. • Measure account engagement, stakeholder coverage, meetings, pipeline creation, stage progression, and influenced revenue. • Test and refine targeting, messaging, channels, and campaign formats to improve results.

🎯 Requirements

• Experience leveraging AI agents to maximize production and programming to meet at speed • Five or more years of experience in B2B marketing, demand generation, growth marketing, or account-based marketing. • Experience developing and executing account-based programs for complex or multi-stakeholder sales cycles. • Strong hands-on experience with HubSpot, including segmentation, workflows, campaigns, automation, and reporting. • Experience using intent data, engagement signals, and account intelligence to prioritize and activate accounts. • A clear understanding of how marketing supports pipeline, sales progression, and revenue. • Strong campaign planning, writing, project management, and analytical skills. • The ability to move between strategic planning and hands-on execution. • A collaborative approach and experience partnering closely with Sales. • Bonus Points: • Experience in edtech, higher education, workforce development, SaaS, or marketplace businesses. • Familiarity with academic buying committees, procurement processes, and institutional budget cycles. • Experience building an ABM program from an early stage. • Experience with paid account targeting, data enrichment, website personalization, or ABM platforms.

🏖️ Benefits

• 🌐 Remote/travel working opportunities (when appropriate) • 🏖️ 4 weeks of annual vacation • 🤕 Paid sick leave • 🏥 Extended Health and Dental benefits from your first day • 💻 We will ensure you have a great work-from-home setup • 📚 Learning & Development Stipend after 6 months of employment