Digital Asset Manager

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Risepoint

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2007

💼 Consulting

📣 Marketing

📚 Education

Consulting • Marketing • Education

Risepoint is an education technology company that partners with regional public and private universities to design, launch, and grow workforce-focused online degree programs. It provides marketing, student support, faculty support, technology implementations, performance monitoring, and student ROI research to help institutions expand access, increase enrollments, and deliver high-return programs for working adults.

📋 Description

• Serve as the primary system administrator for the DAM platform, managing user roles, permissions, and access controls. • Configure and maintain platform settings, integrations, and workflows in coordination with teams as needed. • Monitor system performance, troubleshoot issues, and liaise with the DAM vendor on upgrades, bug fixes, and new feature releases. • Evaluate and implement integrations between the DAM and adjacent tools (CMS, DXP, creative suites, project management platforms). • Maintain and evolve the DAM taxonomy in collaboration with Creative Operations and UX/DX leadership. • Maintain and continuously improve the metadata schema, controlled vocabulary, and taxonomy frameworks to ensure consistent, searchable asset cataloging. • Establish and enforce DAM governance policies including asset lifecycle management, version control, rights and usage tracking, and archival procedures. • Define and manage task template libraries for asset upload types (photography, video, paid media, email, etc.) • Partner with legal and compliance teams to manage licensing, copyright attribution, and expiration flagging for all assets. • Conduct regular audits of the asset library to ensure accuracy, relevance, and compliance with governance standards. • Oversee the ingestion, tagging, and organization of new digital assets submitted by creative, marketing, and external agency teams. • Develop and enforce upload standards, file naming conventions, and quality control processes to maintain a clean, reliable asset repository. • Manage the asset request and approval workflow, ensuring timely review and publication of assets. • Establish and maintain RACI for DAM-related activities across internal teams and external implementation partners. • Develop onboarding materials, user guides, and training programs to drive DAM adoption across internal teams and external partners. • Act as the internal subject matter expert and go-to resource for DAM best practices and platform capabilities. • Host periodic training sessions, webinars, and office hours to support users at varying levels of proficiency. • Track and report on DAM usage metrics, adoption rates, search performance, and asset utilization to inform strategic improvements. • Identify gaps in the asset library and collaborate with creative and content teams to prioritize production of missing or outdated assets. • Monitor platform capabilities, Optimizely product updates, and DAM best practices to recommend enhancements. • Stay current on DAM industry trends, emerging technologies, and best practices to recommend platform enhancements and process improvements. • Lead or contribute to DAM migration projects, re-platforming initiatives, or major taxonomy overhauls as business needs evolve.

🎯 Requirements

• 5+ years of hands-on experience managing a DAM platform in a corporate, agency, or media environment. • Bachelor's degree in a related field; demonstrated experience administering a DAM platform within an in-house creative or marketing organization is required. • Demonstrated experience designing and implementing metadata schemas, taxonomy frameworks, and controlled vocabularies. • Proven ability to manage large-scale digital asset libraries with thousands of assets across diverse file types. • Experience administering enterprise DAM platforms • Proficiency with DAM platform administration, configuration, and API integrations. • Strong understanding of metadata standards and file format best practices. • Experience with DAM integrations across CMS, DXP, project management, and marketing automation tools. • Comfort working with analytics dashboards and basic reporting tools to surface actionable insights. • Familiarity with the Adobe Creative Suite and understanding of creative production workflows. • Exceptional organizational skills and meticulous attention to detail. • Strong written and verbal communication skills • Proactive, solutions-oriented mindset with the ability to manage multiple priorities in a fast-paced environment. • Collaborative team player with experience working cross-functionally across marketing, creative, BT, and legal teams. • Self-starter with the ability to work independently and drive projects from conception through execution.

🏖️ Benefits

• Health insurance • Flexible working hours • Professional development opportunities