Director of Growth Marketing

🕒 May 28

🇺🇸 United States – Remote

💵 $180k - $210k / year

⏰ Full Time

🔴 Lead

📈 Growth Marketing

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Rockbot

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded in 2010, Rockbot empowers businesses to maximize their in-location experience through media. Offering Music, TV, and Digital Signage through an acclaimed single platform solution, Rockbot enables the world's largest companies, and thousands of SMBs, to deliver the best in-location experience, simpler.

📋 Description

• Lead and evolve Rockbot’s growth marketing function with a focus on qualified pipeline, customer acquisition, and measurable business impact. • Build scalable growth systems that drive pipeline, acquisition, and marketing contribution to revenue • Establish repeatable operating and measurement practices that support long-term growth • Balance near-term demand generation with durable growth investments • Own digital lead generation across paid search, paid social, display, retargeting, and emerging acquisition channels • Drive qualified pipeline and customer acquisition through scalable, measurable demand generation programs • Optimize performance across Google, Bing, LinkedIn, Reddit, and evolving AI-powered discovery channels • Continuously evaluate channel performance and allocate spend based on measurable return • Design differentiated growth motions aligned to customer segments and buying behavior. • Build distinct growth strategies for SMB, enterprise, and strategic account motions • Support both high-velocity conversion and longer, multi-touch sales cycles • Partner with Sales on account-based engagement and pipeline acceleration. • Help modernize how marketing work gets done. • Evaluate and implement AI-powered growth marketing tools • Build AI-enabled workflows that improve speed, efficiency, and campaign performance • Experiment with orchestration layers, automation, and emerging AI workflows • Establish repeatable operating practices that make adoption practical and measurable. • Ensure tooling and data support smarter decision-making and scalable execution • Identify opportunities to improve efficiency and effectiveness across the stack. • Build programs that improve progression, conversion, and engagement • Support future referral, advocacy, and expansion opportunities • Strengthen marketing’s contribution beyond acquisition alone. • Build testing and optimization practices that accelerate learning and improve outcomes • Adjust channel strategy and investment based on performance and market signals • Use experimentation and funnel insight to guide decision-making. • Own external partner strategy and execution across agencies, vendors, and emerging technology or service providers, ensuring accountability, performance, and measurable business impact. • Partner cross-functionally to improve digital conversion performance. • Support CRO, testing, and website performance initiatives. • Improve user journeys and conversion paths. • Increase testing velocity and digital effectiveness.

🎯 Requirements

• 8+ years of experience in growth marketing, demand generation or performance marketing • Experience operating in both high-growth startup environments and more mature or scaled organizations • Proven ability to drive pipeline and customer acquisition in B2B SaaS, media, advertising technology, marketplace, or subscription-driven environments • Deep hands-on experience across: • Paid Search • Paid Social • ABM • Nurture • SEO / SEM • Conversion optimization • Performance marketing • Strong understanding of marketing attribution, funnel performance, and conversion tracking • Experience managing agencies and marketing vendors • Demonstrated fluency with modern AI marketing tools and AI-enabled workflows beyond basic copilot usage • Ability to evaluate, implement, and optimize AI-powered marketing solutions • Strong experimentation mindset and comfort operating through testing and iteration • Product-minded growth leader who views growth through the lens of customer experience, adoption, and retention, partnering cross-functionally to drive outcomes beyond traditional marketing channels. • Strong communication and executive presence • Ability to move fluidly between strategy and execution • Comfort operating independently and owning outcomes.

🏖️ Benefits

• Health insurance • Equity • Paid time off • Flexible work arrangements