Online Marketing Manager – Affiliate Focus

🕒 2 days ago

🗣️🇩🇪 German Required

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Logo of ROSE Bikes

ROSE Bikes

201 - 500 employees

Founded 1907

🛒 Retail

🛍️ eCommerce

⚽ Sports

Retail • eCommerce • Sports

ROSE Bikes is a German bicycle retailer (ROSE Bikes GmbH) that sells a wide range of bikes—including road, gravel, mountain, urban, trekking, and e-bikes—along with cycling apparel, parts, accessories, and services. It operates an international e-commerce site and multiple physical stores and partner locations across Europe, and offers workshop services, leasing (Dienstrad) options, and branded product lines and collections.

📋 Description

• Budget responsibility and continuous performance analysis based on KPIs such as ROAS, CPC, CTR, conversion rate, cancellation/return data, etc. • Planning, implementation and optimization of affiliate campaigns to increase visibility and conversions • International publisher research, communication and onboarding • Close collaboration with marketing managers across all experiences (e.g., Adventure, Race), retail, content, design and partner management to align campaign content • Market and competitor analyses and derivation of strategic recommendations • Development of initiatives and strategic further development of the affiliate channel • Expansion of the network and optimization of processes

🎯 Requirements

• Degree in marketing, communications, business or a comparable qualification • At least 2 years of professional experience in affiliate/performance marketing • Confident working with common affiliate network platforms • Analytical thinking, data-driven decision making and a basic technical understanding • Independent and structured working style with a strong results orientation • Passionate about cycling experiences, whether road, gravel, MTB or urban riding

🏖️ Benefits

• Work in an open, enthusiastic team that loves what it does • A role in a steadily growing, future-oriented industry • Flat hierarchies in an expanding family-owned company • Flexible working hours • Annual employee events such as a Christmas party, summer party and participation in sports events • Employer contribution to a company pension plan • Attractive staff discounts

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