Field Marketing Manager DACH

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RTB House

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2012

🤖 Artificial Intelligence

💰 Private Equity Round on 2019-01

Advertising • Artificial Intelligence • Marketing

RTB House is a global leader specializing in deep learning-powered online ad campaigns. The company provides personalized retargeting and brand visibility services using advanced AI technology to engage new and existing customers across multiple markets. RTB House's dynamic ad formats and deep learning capabilities allow businesses to set ambitious sales targets and drive brand loyalty. Additionally, the company offers solutions to manage the evolving digital ecosystem post-cookies while ensuring brand safety and innovation through collaborative client feedback. With a presence in over 90 markets and partnerships with 700K+ publishers, RTB House delivers measurable results for both direct clients and agencies, helping them achieve competitive advantages in the digital advertising space.

📋 Description

• Execute the DACH marketing plan in line with local business goals; • Work with Sales and Account Management to prioritize activities supporting pipeline, deal progression, retention, and upsell; • Track performance, and optimize activities based on results; • Manage the regional marketing budget with a focus on efficiency and ROI. • Plan and execute targeted lead-generation campaigns for defined prospect and client lists; • Create relevant touchpoints that help warm up priority accounts and support commercial conversations; • Coordinate campaigns from briefing and audience selection through execution, follow-up, and reporting. • Plan and execute owned and external events from concept to post-event follow-up; • Define clear target audiences and business objectives for each activity; • Measure event success based on account engagement, influenced opportunities, follow-up, and ROI; • Coordinate speakers, suppliers, invitations, logistics, and on-site delivery. • Work closely with the DACH Regional Business Director, Sales, Account Management, Data Analyst and Inventory teams; • Maintain regular alignment with HQ Marketing and Regional Marketing & PR teams; • Coordinate stakeholders and suppliers to deliver projects on time and within budget.

🎯 Requirements

• 3+ years of experience in B2B marketing, preferably within the technology, digital, advertising, SaaS, or related industries; • Practical experience in field marketing, lead generation, demand generation, or sales-supporting marketing activities; • Strong understanding of Account-Based Marketing principles and experience engaging targeted groups of prospects or clients; • Hands-on experience planning and executing events, campaigns, and other marketing projects; • Ability to work with defined target-account lists and create relevant touchpoints that support commercial conversations; • Experience measuring marketing performance and using data to improve campaigns and event execution; • Strong project management and organizational skills, with the ability to manage several activities and stakeholders simultaneously; • A practical, delivery-oriented mindset and willingness to take ownership of both planning and execution; • Strong cooperation and communication skills; • Exceptional communication skills in German and English (C1 or above)

🏖️ Benefits

• We believe in a healthy work-life balance and therefore prioritize flexible working arrangements- you decide whether you want to work remotely, from our DACH office space or even temporarily from any other location in the world • We offer a top of the market compensation package, consisting of an above market-average base and an attractive bonus scheme; • You’re starting out with 28 vacation days- that can turn into 30 days after a 2-year tenure • Choose between an EGYM Sports club membership or a monthly Pluxee allowance that can be used towards purchases in various grocery stores, shops, and restaurants; • You will have a structured and interactive onboarding, accompanied by a supporting team member assigned to guide you during your orientation phase to make sure you’re settling in with ease • We care about your development and help you continuously grow your career with us as part of your personalized development plan- supported by a generous yearly training budget • An international working environment inspires you and enables you to develop projects as part of a highly qualified cross-functional team