Senior Analyst, Lifecycle and Performance

🕒 April 10

🏄 California – Remote

🏄 California – Remote

💵 $115k - $140k / year

⏰ Full Time

🟠 Senior

🧐 Analyst

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Ruggable

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2017

🛒 Retail

🛍️ eCommerce

💰 Seed Round on 2018-04

Retail • eCommerce

Ruggable is a company specializing in washable rugs, offering a wide range of designs and styles suitable for various rooms including living, dining, bedroom, and outdoor spaces. Their product line includes pet beds, runner rugs, area rugs, bath mats, and doormats, all designed with easy maintenance in mind. They offer fashionable and functional collections, often collaborating with popular designers and brands like Iris Apfel, Jonathan Adler, and goop. Ruggable emphasizes user convenience with free shipping options and return guarantees, and operates primarily within the US and Canada. Customers can shop by color, room, or style to find the perfect rug for their space.

📋 Description

• Produce creative-asset-level reporting by systematically pulling all deployed Email, SMS, and Direct Mail assets and pairing each with its associated engagement, revenue, and efficiency metrics for executive-ready weekly business readouts • Build and maintain daily and weekly lifecycle revenue forecasts grounded in historical performance curves, leveraging cohort-based analysis to project final revenue outcomes from early and incomplete data • Analyze customer engagement across Email and SMS to determine channel preference and optimal send strategies, informing decisions around single-channel versus multi-channel lifecycle execution • Lead A/B test analysis across lifecycle channels, ensuring statistical significance, validating test outcomes, and translating results into clear, actionable recommendations for optimization and scale • Own lifetime value and lifetime revenue modeling across lifecycle programs, leveraging cohort analysis to evaluate performance by acquisition channel, first product purchased, and repeat purchase behavior over time • Track and analyze discount usage across lifecycle channels, reporting on where and when promotions are applied and quantifying overall discount rate by channel and customer segment • Monitor and report on average value per subscriber and revenue per subscriber for Email and SMS programs, surfacing trends that inform list growth strategy and lifecycle investment decisions • Support real-time decisions around spend pivots, identifying when to shift investment up or down based on intraday performance, MER, and ROAS targets • Take a lead role in UTM parameter management. You will establish and enforce a standardized UTM taxonomy across all channels to prevent data fragmentation and ensure flawless attribution • Lead the functional transition from Looker to Sigma, building high-performance automated Retention and Paid dashboards that aggregate data from all storefronts into a unified, self-service "source of truth." • Partner with Data Engineering to optimize marketing data tables, ensuring that international data sets are clean, validated, and aligned with US reporting logic • Own the end-to-end delivery of weekly and monthly business reports, providing context-rich narratives and "so-what" insights that diagnose the impact of promotions, spend pivots, and A/B tests • Respond to time-sensitive analytical requests from Marketing and Executive leadership, rapidly synthesizing cross-channel data into clear, decision-ready insights while maintaining alignment with established reporting frameworks and metric definitions • Serve as the primary analytical liaison between channel owners, Tech, and Digital leadership; translating marketing requirements into technical specifications to ensure our data infrastructure evolves with the business strategy

🎯 Requirements

• 4–5 years of professional experience with a proven track record across both Retention and Growth analytics (ideally in a high-growth DTC environment) • Deep, hands-on experience in Klaviyo (or a similar email platform), Postscript (or a similar SMS platform), Shopify as well as Google Ads and Meta Ads Manager, specifically in how they ingest and report data • Advanced SQL skills and a proven ability to learn new platform UIs or API documentation quickly to support emerging channels • Direct experience with Looker (LookML) and / or Sigma. Experience with BI migrations is a major plus • Expert-level understanding of the relationship between LTV, ROAS, MER, CPA, CPC, and CTR • Functional experience with Feedonomics, Klaviyo / Postscript, GA4, Heap • Experience acting as a bridge between technical teams and marketing stakeholders to drive cross-functional projects

🏖️ Benefits

• An annual bonus percentage that varies based on level of role • Employer matching (up to 3% of base salary) for company sponsored 401K plan • Competitive compensation and benefits packages