CRM Manager – Retention Specialist, eCommerce, DTC

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🔥 0 minutes ago

🇳🇱 Netherlands – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🔄 Customer Retention Specialist

👻 Ghost score 12%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.Why this score:

• Just posted.
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• No salary listed.

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RZ HR Studio

WebsiteLinkedInAll Job Openings

2 - 10 employees

Founded 2024

🎯 Recruiter

👥 HR Tech

Recruitment • HR Tech

RZ HR Studio is a talent network and hiring platform focused on connecting candidates with remote-first startups and growing companies. The site markets curated, ongoing opportunities where a single profile can be matched to multiple roles across client companies; if selected, hires contract directly with the client (not an agency) and candidates are not charged fees. The platform emphasizes remote-first careers, curated matching, increased visibility to hiring companies, and lists fully remote roles across functions like e-commerce, design, operations, and marketing.

📋 Description

• Own and execute the CRM and customer retention strategy across email marketing and lifecycle campaigns • Build, manage, and optimize Klaviyo campaigns, flows, and customer segmentation • Improve welcome, post-purchase, replenishment, and win-back journeys • Analyze customer behavior, purchase patterns, and retention opportunities • Develop targeted campaigns to increase repeat purchases and customer lifetime value • Use cohort analysis, A/B testing, and holdout testing to evaluate retention performance • Monitor deliverability, unsubscribes, spam complaints, and customer engagement • Optimize email frequency, offers, and messaging while protecting contribution margin • Adapt lifecycle communication for customers across the Netherlands/Belgium, UK, and US markets • Share customer insights with Paid Media, Creative, CRO, and Customer Support teams • Track retention KPIs, report performance, and continuously improve lifecycle campaigns

🎯 Requirements

• Proven experience in CRM, lifecycle marketing, email marketing, or customer retention within eCommerce/DTC • Strong hands-on experience with Klaviyo and Shopify • Demonstrated success improving repeat purchase rates, retention, and customer value • Strong understanding of email automation, segmentation, and lifecycle flows • Experience analyzing customer cohorts, purchase frequency, LTV, and retention performance • Ability to evaluate campaign performance beyond attributed email revenue and open rates • Knowledge of email deliverability, consent management, and list hygiene • Commercial understanding of discount costs, contribution margin, and incremental revenue • Highly organized, proactive, and comfortable owning strategy and execution • Based in the Netherlands and available to collaborate during EU working hours • Experience with supplements, health and wellness, or subscription-based eCommerce (bonus) • Experience building replenishment and win-back campaigns for repeat-purchase products (bonus) • Familiarity with holdout testing and incremental retention measurement (bonus) • Experience localizing email campaigns across European and US markets (bonus) • Experience working with cross-functional growth and creative teams (bonus)

🏖️ Benefits

• Long-term opportunity • Opportunity to work across four international markets • Remote work arrangement • Collaboration during EU business hours • Fast-moving, performance-driven team focused on long-term growth

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