Head of Sales and Marketing – B2B SaaS

November 24

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saas.group

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SaaS • Enterprise • B2B

saas. group is a company that acquires SaaS companies with a focus on bootstrapped businesses. They utilize a founder-friendly approach to enhance products and scale teams, ensuring that the company's original identity is preserved. saas. group offers a supportive exit strategy for founders, prioritizing the legacy and growth of the companies they acquire. They are committed to a streamlined acquisition process with minimal legal back and forth, focusing on product-led growth, community support, and empowering founders with financial freedom. The company specializes in small to mid-sized SaaS companies with recurring revenue models, aiming to elevate these businesses to become market leaders.

51 - 200 employees

☁️ SaaS

🏢 Enterprise

🤝 B2B

📋 Description

• Own the full Sales & Marketing strategy and execution across acquisition, activation, closing, retention, and expansion. • Drive sustainable pipeline generation through multi-channel marketing (content, SEO, paid, email, sales-assisted growth, partnerships). • Implement a transparent, metrics-driven sales motion including forecasting, qualification, demo excellence, deal review, and performance management. • Analyze funnel data, identify bottlenecks, and continuously optimize conversion across each stage. • Own pricing & packaging experiments, including evaluating new plans, discounting frameworks, and expansion opportunities. • Collaborate with saas.group’s central Marketing Team to exchange best practices, benchmark performance, and leverage shared expertise.

🎯 Requirements

• 7–10+ years of commercial experience across B2B SaaS, including meaningful exposure to both Sales and Marketing. • Proven track record scaling revenue engines in SMB or mid-market SaaS environments. • Deep understanding of SaaS metrics: ARR/MRR, CAC, LTV, NDR/GDR, pipeline conversion, churn, and payback periods. • Strong command of modern Marketing channels (SEO, paid, content, lifecycle, partnerships) and Sales motions (discovery, demos, negotiation, closing). • Analytical and data-driven approach to diagnosing funnel performance and identifying opportunities. • Experience building and leading small but highly effective commercial teams. • Excellent communication, storytelling, and leadership skills; able to inspire teams and persuade stakeholders. • Fluency in English AND French. • Comfortable working in a fully remote environment with high autonomy and ownership. • Knowledge of Salesforce and its environment will be a plus.

🏖️ Benefits

• Ultimate flexibility: We’re 100% remote. You can work from wherever you like, whenever you like. • Freedom and autonomy: We’re a high-trust team, and you’ll be given lots of flexibility to solve problems in your own way — with plenty of help from the team when you need it. • Minimum bureaucracy: We don’t like to get bogged down with meetings and red tape. We like to be efficient and keep momentum steady & sustainable. • Small & friendly team: We help each other out, have fun, and joke around. • Our network: We are a community of entrepreneurial SaaS professionals that regularly exchange ideas, knowledge, learning and expertise with each other internally. • Flexible time off: We want you to recharge your batteries when needed.