Head of D2C Marketing

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🔥 1 hour ago

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Sabi Inc.

WebsiteLinkedInAll Job Openings

2 - 10 employees

Founded 2010

🤖 Artificial Intelligence

🔧 Hardware

👥 B2C

Artificial Intelligence • Hardware • B2C

Sabi Inc. is a California-based startup developing a consumer-facing brain-computer interface (BCI) wearable — a beanie — that reads and decodes users' thoughts into text and commands. Their product uses custom neuroimaging sensors (1mm footprint) and custom ASICs to collect large-scale brain imaging data, which they map to thoughts using a large Brain Foundation Model and neural-decoding datasets. Sabi emphasizes secure, wireless operation and AI agents that act on decoded intentions; the technology sits at the intersection of advanced hardware, neural data collection, and AI-driven decoding/agent systems. The company has received press coverage (WIRED) describing the device as a thought-to-text wearable.

📋 Description

• Own the full D2C funnel end-to-end: site content, landing pages, checkout, and conversion rate optimization • Plan, manage, and optimize paid media spend across channels, owning the budget and the ROI story behind it • Build and run lifecycle marketing programs (email, SMS, and beyond) to drive retention and LTV • Drive SEO and GEO (generative engine optimization) strategy so we're found through both traditional search and AI-driven discovery • Manage and develop the internal resource(s) and external agency partners you inherit, and build out the team as scale demands it • Use AI tools throughout your workflow to multiply output and move faster than a traditional team could • Partner with the cross-functional team already working on D2C to bring the function fully online, then own it going forward • Report directly to the CEO on funnel performance, budget, and growth strategy

🎯 Requirements

• Proven D2C marketing leadership experience, with a track record of building or scaling a direct-to-consumer funnel • Deep, hands-on fluency with the Shopify and Klaviyo playbook • Experience across the full D2C stack: CRO, paid media, lifecycle, and SEO, even if you've specialized in one or two • Comfortable being both the strategist and the executor, especially in the early build phase • Fluent and enthusiastic user of AI tools to extend your own capacity • Data-driven and analytical, with a scrappy, get-it-done work style • Experience managing external agencies and internal team members • Experience building a D2C function from near-zero, not just optimizing an existing one (nice-to-have)

🏖️ Benefits

• Competitive base salary • Meaningful equity package • 401(k) with company matching • Health insurance • Flexible PTO